How We Booked 10 High-Quality Meetings for ClimateHero Without Ads
Our mission was to help ClimateHero, a climate tech company dedicated to helping businesses reduce their carbon footprint, spark meaningful conversations with the right decision-makers. The challenge? Cutting through the noise to reach busy CEOs and Heads of Sustainability. We developed a two-pronged email strategy, A/B testing every element from subject lines to calls-to-action. The result was an open rate of 60-86% (triple the industry standard) and 10 qualified meetings booked from just over 1,600 targeted emails. This wasn't a shot in the dark; it was a data-driven conversion engine.
Service:
Lead Generation
Client:
ClimateHero
From Cold Outreach to a Full Sales Pipeline
We partnered with ClimateHero to build a data-driven conversion engine. Our strategic outreach cut through the noise, achieving 60-86% open rates and booking 10 high-quality meetings with CEOs and Sustainability Heads, all without ad spend.
What was the primary challenge?
Reaching busy CEOs and Sustainability Heads who ignore 99% of cold emails.
Who were the target audiences?
We ran parallel campaigns targeting CEOs and Heads of Sustainability.
What was a key performance indicator?
Achieving open rates of 60-86%, far exceeding the industry standard.
What was the final outcome?
10 high-quality meetings booked without any ad spend.
The Mission: Spark Conversations, Not Spam Reports
ClimateHero has a powerful, data-driven solution to help companies shrink their carbon footprint. But even the best product is useless if decision-makers never hear about it. Our task was to cut through the digital noise and connect them with two key groups: CEOs and Heads of Sustainability. The goal wasn't just to send emails, but to start meaningful dialogues.
Step 1: Cracking the Attention Code with Data
Forget generic templates. We treated this like a science experiment. We relentlessly A/B tested subject lines, preview text, and calls-to-action. This obsession with detail led to open rates soaring between 60–86%—quadruple the industry average. We didn't guess; we let the data tell us what worked and doubled down, shutting off underperforming variations in real-time.
Step 2: Speaking Human to Different Humans
We ran two parallel campaigns tailored to our distinct audiences. The CEO campaign focused on high-level business impact, while the Sustainability Head campaign dove deeper into ESG goals. By crafting specific, personal, and relevant messages for each, we avoided the one-size-fits-nobody trap and talked about solving *their* unique challenges.
The Results: High-Quality Meetings, Not Just High Numbers
From just over 1,600 highly targeted emails, we secured 10 qualified sales meetings—3 with CEOs and 7 with Sustainability Heads. That's one high-quality meeting for every ~160 emails sent. This precision approach ensured ClimateHero's domain reputation stayed pristine while filling their sales pipeline with leads who were genuinely interested and ready to talk.
