Modernizing EODynamics’ Digital Authority
EODynamics develops advanced AR training systems for explosive ordnance disposal, reducing training costs by over 60% and saving lives. Their old website, however, was outdated and failed to convey the authority and urgency of their work. We partnered with them to build a new digital platform from the ground up. Through deep research, strategic design, and modern development, we created a fast, reliable, and persuasive website that communicates confidence, drives engagement, and truly reflects the life-saving innovation at the core of their mission.
Service:
Website Design
Client:
EODynamics
From an Outdated Website to a Modern Digital Gateway
We partnered with EODynamics to overhaul their digital identity. Their old site failed to convey the impact of their life-saving EOD training technology. Through in-depth research, strategic design, and modern development, we built a fast, authoritative, and conversion-focused website that truly represents their mission.
What was the primary challenge?
Their outdated website didn't reflect the impact and authority of their life-saving EOD training technology.
What was the core of the new design?
Clarity, visual impact, and conversions. We focused on bold typography, modern layouts, and strategically placed demo requests.
What was the development focus?
Speed, reliability, and a flawless user experience across all devices, ensuring the site was fast and scalable.
What was the final outcome?
A modern, persuasive website that matches their mission, inspires trust, and drives results like more demo requests and engagement.
Defining the Vision: A Mission Undersold
EODynamics is at the forefront of life-saving innovation, developing AR systems that reduce training costs by over 60% and deployment time by 80%. But their old website didn't reflect this. It was dated, hard to navigate, and undersold a company whose technology protects soldiers, deminers, and civilians. Our first step was to define a new vision: a digital presence that matched the gravity and authority of their mission.
Strategic Research: Understanding a High-Stakes World
Before designing anything, we immersed ourselves in the EODynamics universe. We read industry reports, studied IMAS standards, and analyzed competitors. Most importantly, we listened to their team to understand their mission from the inside out. In a high-stakes environment, there's no room for guessing. This research phase ensured every design and messaging decision was precise, purposeful, and authentic to their brand.
Designing with Purpose: Figma-First for Clarity and Impact
We moved into Figma with a clear mandate: simplicity, power, and directness. Every screen and CTA was designed and refined before coding began. We focused on bold typography and modern layouts to convey authority, stripped down messaging for clarity, and placed demo requests strategically to drive conversions. A mobile-first mindset ensured a seamless experience for all visitors, turning the design into a powerful tool for engagement.
The Transformation: A Gateway to Growth
The new site became a gateway, not a barrier. Today, EODynamics has a website that matches the weight of their mission. It communicates confidence, tells their story persuasively, and is built to convert. The result is a living tool for growth and credibility that drives more demo requests, more engagement, and more authority in the eyes of their partners. It is an accurate reflection of the future of EOD training.