How We Landed a €72,000 Film Project for TR Producciones
TR Producciones, a high-end film production house, had the portfolio to compete on an international stage but needed to reach decision-makers in Colombia and Spain. We built a precision-targeted outreach campaign that focused on Marketing Directors and Heads of Communication. By sending 1,200 personalized emails per month and continuously A/B testing our approach, we bypassed gatekeepers and started meaningful conversations. This strategy led directly to a €12,000/month retainer project, totaling €72,000, proving that the right message to the right person is more powerful than any ad.
Service:
Lead Generation
Client:
TR Producciones
From Cold Email to a €72,000 Film Project
We partnered with TR Producciones to transform their outreach, targeting key decision-makers in Colombia and Spain. Our data-driven email campaigns cut through the noise, securing a €12,000/month project and proving that strategic, personalized communication is the key to landing high-value clients.
What was the primary challenge?
Reaching high-level decision-makers at target companies in new international markets (Colombia and Spain).
Who were the target audiences?
We ran parallel campaigns targeting Marketing Directors and Heads of Communication.
How many emails were sent?
1,200 targeted emails per month, with continuous A/B testing and optimization.
What was the final outcome?
A €12,000/month film project secured in the second month, for a total deal value of €72,000.
Defining the Vision: Beyond Local Reach
Our collaboration began with a deep dive into TR Producciones' ambitions. With a stunning portfolio, they were poised for international growth but needed a strategy to connect with decision-makers in Colombia and Spain. The challenge wasn't their talent, but their access to the right opportunities.
Strategic Targeting: Speaking to Decision-Makers
We moved beyond generic outreach by identifying two key personas: Marketing Directors and Heads of Communication. We developed tailored messaging for each, addressing their specific KPIs and pain points to ensure our emails resonated and felt like a solution, not a sales pitch.
The Campaign Engine: Precision & Personalization
We launched a targeted campaign sending 1,200 emails per month across Colombia and Spain. Through relentless A/B testing of subject lines, messaging, and CTAs, we optimized our approach in real-time. This wasn't about volume; it was about crafting conversations that led to conversions.
The Breakthrough: A €72,000 Deal
The strategy paid off. In the second month, a single, well-crafted email resulted in a six-month, €12,000/month retainer project—a total value of €72,000. This proved that a human-centric, data-informed outreach can unlock significant opportunities without a massive ad spend.