The advertising agency that tracks every pound

A review of your ad accounts where we show you where money is wasted, what's working and what we'd do in the first 30 days. You give us read-only access, we check tracking, keywords, audiences, ads, budgets and landing pages, and then talk you through a prioritised list in a 30-minute meeting. The list is yours to keep, whether or not we work together.

AI helps us analyse accounts, spot patterns and produce more ad variations to test than a team could write by hand. People write the core messages, choose what to test and decide where the budget goes. We use the platforms' own automation, such as smart bidding, when the tracking is good enough to feed it, but nothing runs on autopilot without someone checking it.

People do, with AI as a sparring partner. We start from what your customers actually care about, using reviews, sales calls and search terms, and write several different angles. The results then decide which angles get more budget. You approve new messages before they go live, so nothing appears under your name that you haven't seen.

On sales, enquiries, deals and cost per customer, not on clicks and impressions. We set up tracking in Google Analytics 4 and in each ad platform, and connect it to your CRM when the sale happens later, for example when a lead becomes a signed contract weeks afterwards. Clicks and click-through rate are still useful, but only to diagnose problems.

You do. We work inside accounts registered to your business, with your own billing details, and you keep admin access throughout. That means all data, history, audiences and campaigns stay with you if you ever stop working with us. We'd be wary of any agency that runs your ads in an account it owns.

Yes. We start with an ad X-ray of the accounts you have, keep what works and rebuild what doesn't. Account history, conversion data and audiences are valuable, so we rarely start from scratch. If you're moving from another agency, we help you make sure you have admin access to everything before the handover.

A kick-off meeting about goals, customers and margins, access to your ad accounts and analytics, and someone who can answer questions and approve new messages. If you have photos, videos or customer stories, we'll use them; if not, we can produce material. After the first month, most clients spend around an hour a month with us on the review.

It depends on the budget. Each test needs enough impressions and conversions to give a reliable answer, so a smaller budget means fewer variations at a time. We change one thing per test, such as the message, the image or the offer, so we know what made the difference. Bigger accounts can run several tests in parallel across campaigns.

You get access to a live report that updates continuously, and once a month we go through the results with you: what was tested, what it delivered and what happens next. If something important changes in between, such as a jump in costs or a tracking issue, we get in touch straight away rather than waiting for the monthly meeting.

It depends on your market, your channel and what a customer is worth to you. A first test can run on a modest monthly budget, but to get reliable numbers you need enough spend for a steady flow of conversions every week. We work backwards from your margins and the cost per click in your market, and suggest a starting level in the first meeting.

We charge a fixed monthly fee for strategy, management and reporting. Your ad spend is paid directly to Google, Meta, LinkedIn and the other platforms on your own card or invoice, so we don't earn more just because you spend more. That keeps our advice honest: if cutting a campaign is the right call, we'll tell you.

Search ads can bring enquiries within days of going live. Social channels usually need a few weeks of testing before we know which messages work. Smart bidding also needs a learning period with enough conversion data. Most accounts are clearly better within the first two to three months, and we show you the trend every month so you can judge for yourself.

No. We work on a rolling monthly basis. If the results aren't there, you shouldn't be tied in. In practice the first month goes on tracking, structure and the first tests, so we suggest judging the work after two or three months, but the decision is always yours.

ROAS (return on ad spend) is the revenue your ads bring in divided by what you spent on them. A ROAS of 4 means £4 in revenue for every £1 of ad spend. What's good depends entirely on your margins: a high-margin service can be profitable at a low ROAS, while a low-margin shop needs a high one. We'd rather work out profit per customer than chase a generic number.

We start where demand already exists, usually Google search, and set aside a smaller share to test paid social. Each month we move money towards whatever delivers the lowest cost per customer at the quality you need. The split is never fixed; it follows the results, the season and how much each channel can absorb before costs rise.

It depends on the channel and the goal. Search ads are usually charged per click, while social and video campaigns are often charged per thousand impressions (CPM). Some platforms also offer payment per lead or per view. We choose the model that suits what the campaign has to achieve, and judge everything on cost per customer in the end.

Yes. Under UK rules, the ICO expects consent for non-essential cookies, including advertising ones, and rejecting must be as easy as accepting. We set up Google Consent Mode and server-side events where they fit, so you respect visitors' choices and still get as complete a picture as possible of what your ads bring in.

We collect only what's needed, follow the consent visitors give and use the platforms' privacy-safe methods for matching customers, such as hashed data. If you upload customer lists for audiences, we check that you have a lawful basis and that your privacy notice covers it. You remain the data controller, and we work within your policies.

Yes. We run campaigns in English, Swedish and Norwegian, and adapt the messages, channels and targeting to each market rather than translating one ad. If you sell into several countries, we structure the accounts so each market has its own budget, bidding and reporting, and you can see which country brings the best customers.