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CaptivateClick
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    Website Design
    • Web designResponsive sites built to convert.
    • Branding & identityBrand identity, logo and visual system designed to stay distinctive and consistent as you grow.
    • E-commerceWebshops built to sell.
    • Shopify agencyShopify stores that sell.
    • Landing pagesCampaign and offer pages.
    Lead Generation
    • Cold emailRelevant outreach that starts conversations.
    • LinkedIn outreachSocial selling with a human voice.
    • Appointment settingQualified B2B meetings in your calendar.
    • ProspectingThe right companies, people and timing.
    SEO
    • Technical SEOHelp Google discover, read and index the right pages.
    • Local SEOMaps and local visibility.
    • SEO auditSee what holds you back and what to fix first.
    • Get found on GoogleHelp customers find your business.
    Advertising
    • Ad reviewLanding page for your ad sends.
    • Google AdsGoogle Ads and SEM built around high-intent searches, qualified conversions and measurable revenue.
    • Meta AdsFacebook and Instagram campaigns built around creative testing, clean signals and profitable scale.
    • LinkedIn AdsB2B campaigns built around account targeting, buying committees and qualified pipeline.
    AI Automation
    • AI agentsAgents that do the work.
    • Xero & QuickBooks integrationXero and QuickBooks connected to your systems.
    • HubSpot automationsHubSpot pipeline automation.
    • System integrationSystems that share the same data.
    AI visibility
    • AI checkFree AI visibility check.
    • Answer engine optimisationBecome the answer AI cites.
    • GEO SEOShow up in AI-generated answers.
    • AI search (guide)Guide: what AI search is and what it means.
    See all services
  • Projects/
    • Climentum CapitalWeb designView case
    • Nordic Acceleration GroupWeb designView case
    • NorthforkWeb designView case
    • Hawkeye AdvertisingWeb designView case
    All projects
  • About Us/
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Web design agencyWeb design agency

A web design agency building websites that win customers

CaptivateClick is a web design agency for UK businesses that need a website which looks credible, loads fast and turns visitors into enquiries. Strategy, design, development and SEO in one project.

See client workSee client work
  • Structure done – based on what your customers search for
  • Design approved by you
  • Built mobile first

Businesses we've worked with

  • Mercer Consulting, Co.
  • Mercer Consulting, Co.

Client workClient work

Before and after: websites we've redesigned

Real websites we have rebuilt. Drag the slider to see how they looked before.

  1. 01 / 07

    Northfork

    A clear offer for every audience.

    • The right entry point for each audience.
    • The offer is clear straight away.
    • Book a demo from the first screen.
    Northfork's new website: the heading “From inspiration to checkout”, links for Brands, Recipe Publishers, Retailers and Agencies, and a “Book a demo” button
    Northfork's old website: the heading “Recipe shopping anywhere” next to an illustration of a phone and a shopping trolley
    BeforeAfter
    Drag me
  2. 02 / 07

    Lattice

    Complex technology, explained simply.

    • Grasp the technology and its value fast.
    • Find the right sector and projects.
    • Get in touch to collaborate.
    Lattice's new website: a container ship from above, the heading “Reinventing Energy Transport. Building Smarter Solutions.” and the buttons “Discover More” and “Collaborate With Us”
    Lattice's old website: a 3D image of a ship with a yellow tank and the text “Meet the future of Pressurized Containment Solutions”
    BeforeAfter
    Drag me
  3. 03 / 07

    LexEnergy

    From a logo to a website that sells.

    • See the products in a real setting.
    • Find the right charging solution in the menu.
    • Get in touch from the first screen.
    LexEnergy's new website: footage of a charging station and an electric car, the heading “Empower” and a menu with Products, About and Media
    LexEnergy's old website: a lime green area with a large LEX ENERGY logo and the links About, Solutions and Contact
    BeforeAfter
    Drag me
  4. 04 / 07

    Climentum Capital

    A message that reaches the right founders.

    • See what the fund invests in at once.
    • Find the team, portfolio and insights.
    • Apply for investment from the first screen.
    Climentum Capital's new website: a background video of labs and industry, the heading “Backing hard tech for a new Europe” and the buttons “Apply for investment” and “Get to Know Us”
    Climentum Capital's old website: an aerial view of a container port with the heading “Investing in champions of decarbonization”
    BeforeAfter
    Drag me
  5. 05 / 07

    Nordic Acceleration Group

    A clearer route from first visit to first call.

    • The offer is clear straight away.
    • The right service is easier to find.
    • Getting in touch takes no searching.
    Nordic Acceleration Group's new website: the heading “Scaling tech brands across the Nordics”, a clear menu and a “Let's Talk Growth” button
    Nordic Acceleration Group's old website: a white header and a dark area with the all-caps heading “Establishment and growth for consumer electronics vendors”
    BeforeAfter
    Drag me
  6. 06 / 07

    Access Norway

    A clearer first step into a new market.

    • See at once who the service is for.
    • Find the right service in the menu.
    • Book a consultation or ask a question.
    Access Norway's new website: a Norwegian fjord, the heading “Compliance for European companies in Norway” and a “Get a free consultation” button
    Access Norway's old website: a long heading next to a light blue 3D illustration with stairs, figures and a flying car
    BeforeAfter
    Drag me
  7. 07 / 07

    Hawkeye Advertising

    From a logo to a clear offer.

    • Understand the service from the headline.
    • See reviews and channels straight away.
    • Contact the agency from the first screen.
    Hawkeye's new website: green smoke in the background, the heading “Precision media strategy & planning”, a “Lets work together” button and a 5.0 Google rating
    Hawkeye's old website: a large HAWKEYE logo over the Melbourne skyline with the text “Precision media strategy & planning”
    BeforeAfter
    Drag me

Drag the slider to see the difference.

What good web design deliversWhat good web design delivers

A website that does the selling for you

A well-designed website looks credible, loads fast on a phone and makes getting in touch effortless. Here is what that looks like in practice.

Illustrative example: a made-up decorating firm in Leeds

Visitors understand at a glance what you do and why they should choose you.

A woman lying on the sofa reading a website on her laptop
ashworthdecorators.co.uk
Ashworth DecoratorsServicesOur workAboutQuote
Painters and decorators in LeedsPaintwork that lasts for years

Exteriors, interiors and wallpaper. Fixed price after a home visit.

Get a quote
  • Exteriors
  • Interiors
  • Wallpaper
4.938 reviews

Pages load quickly and work just as well on a phone as on a laptop.

A woman by a tram reading on her phone

Google Lighthouse scoresMobile

  • 98Performance
  • 100Accessibility
  • 100Best practices
  • 100SEO

Mobile load time

  • Old site4.8 s
  • New site1.1 s

More visitors get in touch, because every page makes the next step obvious.

A painter rolling a white wall

Gmailnow

New quote requestSophie Marsh

Could you repaint the outside of our three-bed semi? When can you come and quote?

Via the website
Google CalendarHome visit: Sophie MarshThu 10:00–10:30Booked via the website

The same principles apply whether you sell services, products or want more bookings.

Your identity, on the webYour identity, on the web

A website that feels like you.

We take your colours, typography and visual identity and turn them into a website with a clear direction. From the first sketch to the details visitors interact with.

  • Colour & typography
  • Clear page layouts
  • Made for every screen

Need a new visual identity first?

Explore our branding service
A great website starts with a sketch.Sketch here!
0 strokes on the page
What's includedWhat's included

Everything our web design agency covers

We shape each project around what your website needs, from design and branding to ecommerce, landing pages and performance.

  • Web design

    Responsive sites built to convert.

    Read more
  • Branding & identity

    Brand identity, logo and visual system designed to stay distinctive and consistent as you grow.

    Read more
  • E-commerce

    Webshops built to sell.

    Read more
  • Shopify agency

    Shopify stores that sell.

    Read more
  • Landing pages

    Campaign and offer pages.

    Read more
ProcessProcess

How we design and build your website

A clear process from the first call to launch day and beyond.

  1. 01Week 1

    Discovery

    We learn about your business, customers and competitors, and research what your customers search for.

  2. 02Weeks 2–4

    Structure and design

    You review a sitemap and designs for desktop and mobile before a line of code is written.

  3. 03Weeks 4–8

    Development

    We build the site, add copy and images, and check it's fast, accessible and ready for Google.

  4. 04After launch

    Launch and support

    We go live, redirect old URLs so you keep your rankings and train your team to update the site.

Why use an agencyWhy use an agency

What does a web design agency do, and is it worth it?

A web design agency plans, designs and builds websites for businesses. The difference from a DIY website builder is that every page is built for one goal: the right visitors find you, understand what you offer and get in touch.

Your website is usually the first thing a new customer sees. It works around the clock, and a site that is fast, clear and easy to use on a phone has a real effect on how many visits turn into business.

We start with your customers and what they type into Google. Then we plan the structure, design and build the site, and make sure it is ready for search from launch day.

Redesign your website or build a new one?

Not every website needs starting over. We review your current site and recommend whatever gives the most impact for the budget.

Not sure? We'll help you decide
Redesign
The foundations work but the site looks dated
You want sharper copy, images and structure
Quicker and cheaper than a full rebuild
Build new
The site is slow or painful to update
It works badly on mobile
Your business has outgrown it

Your website should work as hard as you do.

Fast, good-looking websites that get found on Google, with strategy, design and development joined up from day one.

  • No obligations
  • Concrete suggestions
  • Answers to your questions
FigmaDesktop + mobile

Custom design

ashworthdecorators.co.uk

Ashworth Decorators

Paintwork that lasts for yearsExteriors, interiors and wallpapering. Fixed quote after a home visit.Get a free quote
Site structure6 pages

Pages and copy written for Google

  • HomeCopy done
  • Interior paintingCopy done
  • Exterior paintingCopy done
  • WallpaperingCopy done
  • ReviewsIn review
PageSpeed InsightsMobile

Speed test

98Performance
  • Largest content1.1 s
  • Layout shift0.01
  • Interaction80 ms
  • Accessibility100
WordPressYour login

Update the site yourselves

  • Change pricesDone
  • Add completed jobsDone
  • Change photosDone
  • Publish newsDone
Google AnalyticsContact form

Enquiries from the website

24in October+14 since March

CalendarTue 10:00

Walkthrough after launch

CCCaptivateClick45 min · video callBooked

How to update your new siteWe cover editing pages and photos and reading your analytics. Questions are welcome afterwards too.
DeliveredCustom design
Deliverable 1/6
Illustrative example: a made-up decorating firm in Leeds
DeliverablesDeliverables

What you get

A finished website your team understands and can run, not just a pretty shopfront.

  • Custom design for desktop and mobile
  • Site structure and copy written to rank on Google
  • A fast website built to pass Core Web Vitals
  • A simple CMS so you can update it yourselves
  • Contact forms and enquiry tracking
  • Handover training and support after launch

The first call is free and there's no obligation.

Who it's forWho it's for

Websites for small businesses and growing companies

  • Service and B2B firms

    Consultancies, agencies and B2B firms that need a website which explains the offer and brings in qualified enquiries.

  • Local businesses

    Trades, clinics and shops that want to show up when someone nearby searches for what they offer.

  • Charities and organisations

    Charities and member organisations that need a site members can find their way around and staff can update.

Related servicesRelated services

Services that work well with a new website

Branding, e-commerce, landing pages and more — explore the rest of what we build as a web agency.

Website Design

View Website Design
Web designResponsive sites built to convert.Branding & identityBrand identity, logo and visual system designed to stay distinctive and consistent as you grow.E-commerceWebshops built to sell.Shopify agencyShopify stores that sell.Landing pagesCampaign and offer pages.
FAQFAQ

Questions about hiring a web design agency

Answers on cost, timelines, content, platforms and how we work together.

A web design agency plans, designs and builds websites for businesses. With us, structure, copywriting, design, development and the SEO basics are all part of one project, so the site looks professional and brings in enquiries from the day it launches. Afterwards we can carry on with search engine optimisation, new features and ongoing improvements.

Look at three things: websites the agency has built and what they achieved for those clients, how it handles copywriting and SEO, and who looks after the site after launch. Ask for a written proposal with a fixed price and timeline before you sign. A good website design agency asks more about your customers than about your favourite colours.

A good small business website makes it obvious what you offer, loads quickly on a phone and makes getting in touch effortless. It is built around what your customers search for, has a clear route to an enquiry or purchase, aims for accessibility standards such as WCAG 2.2 AA and is easy for you to update. Design matters, but enquiries are what count. Read more about our web design.

A CMS (content management system) is the tool you use to edit text, images and pages on your website without touching code. WordPress, which runs around 40% of all websites, Webflow and Shopify are common examples. We recommend the one that fits how your team wants to work and show you how to use it before handover.

It depends on scope. Bark's 2026 UK price guide puts agency websites for small businesses at roughly £2,000–£7,000 and ecommerce builds at £5,000–£15,000. The number of pages, custom features, integrations and whether you need copywriting and photography move the price most. After a first call we send a fixed proposal, so you know the cost before any work starts.

Most of our websites take four to eight weeks from kick-off to launch. A small brochure site sits at the shorter end; larger sites with many pages, integrations or several languages take longer. The biggest variable is usually content, so having copy, images and feedback ready on time keeps the project on schedule.

Not if the migration is handled properly. Before launch we map every old URL to its new page and set up 301 redirects, keep the content that already ranks, and check page titles and headings. After go-live we monitor Google Search Console for errors, so search traffic carries over to the new site.

Yes. After a first call and a look at your current site, we send a written proposal with a fixed price in pounds, the pages and features included and a timeline. If something new comes up during the project, we agree the scope and price of the change before doing the work, so there are no surprise invoices at the end.

Yes. We build ecommerce websites with fast product pages, a simple checkout and product copy written to rank on Google. Shopify and WooCommerce are the most common choices, and we recommend the platform that fits your range, your budget and how you want to run the shop day to day.

Yes. A landing page is a standalone page with one goal, such as turning visitors from a Google or Meta ad into bookings, quote requests or sales. We match the message to the ad, keep the form short and track conversions from the start, so you can see what each campaign actually delivers.

You get a walkthrough of how to update the site and read your analytics, and we are on hand for questions. Many clients then carry on with new features, SEO or paid advertising to bring more of the right visitors to the new site.

Yes. We build on a content management system where your team can change text, images, news and team pages without touching code. Before handover we run a training session and give you a short guide. If you'd rather not do it yourselves, we can also look after updates on an ongoing basis.

The technical foundations are always included: fast load times, clean URLs, clear headings, page titles, meta descriptions, schema markup and a structure Google can crawl. That gets the site ready to rank. Winning competitive keywords usually takes ongoing SEO work and content after launch, which we can also help with.

We choose the platform to suit the business rather than the other way round. Most brochure and B2B sites are built on WordPress or Webflow, and online shops on Shopify or WooCommerce. We'll recommend one based on your budget, the features you need and how your team wants to edit the site.

If you'd like us to. Our copy is written for UK buyers first: clear, specific and focused on what makes customers get in touch. It also works in the phrases people actually search for, so each page has a fair chance of ranking. You review and approve every page before it goes live.

Usually, yes. We measure with Google's PageSpeed Insights and Core Web Vitals, then fix what is slowing the site down, such as oversized images, heavy scripts, too many plugins or slow hosting. A faster site is better for visitors, especially on mobile, and page experience is one of the signals Google looks at. Read more about technical SEO.

We build every site so AI tools can read and quote it: clear answers to common questions, structured data and accurate facts about your business. Google says AI Overviews need nothing extra beyond good SEO. Whether ChatGPT and others actually name you also depends on what other websites say about you. That work is called AI visibility.

Yes. If you need a new or refreshed logo, colour palette and typefaces, we create a brand identity first and build the website on it, so everything looks consistent from launch. If your branding already works, we simply design the website around it.

Often a redesign is enough. If the platform is sound and the site ranks reasonably, improving design, copy and structure can be quicker and cheaper. If it's slow, hard to update or broken on mobile, a rebuild usually pays off. We review your current site and give you an honest recommendation either way.

Yes. We start with a review of how the site is built, its hosting, plugins and security, then fix what isn't working. Once access and ownership of the domain and hosting are transferred to you, we can take responsibility for development, updates and support going forward.

Yes. We work remotely with clients in London, Manchester, Edinburgh and everywhere else, using video calls, shared documents and a clear project plan. You get a named contact and regular check-ins, so being in a different city makes no difference to how the project runs.

A builder such as Wix or Squarespace is fine for a simple site on a small budget. An agency is worth it when the website has to bring in business: researched structure, custom design, fast and accessible code, copy that ranks, and one team accountable for the result. Many businesses start DIY and switch once growth stalls.

Let's get startedLet's get started

Ready to grow?

Let's talk about your project.

Trusted by 110+ businesses to grow online.

  • Mercer Consulting, Co.
  • Mercer Consulting, Co.
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BlogBlog

Articles on websites and web design

  • Read the blog

    Best website designs: 8 examples and what you can learn from them

    October 8, 20265 min read
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  • Read the blog

    Ecommerce website cost in the UK: every cost of starting and running an online shop

    October 8, 20265 min read
    Read more
  • Read the blog

    Website redesign: 9 signs it's time, and how to do it without losing rankings

    October 8, 20265 min read
    Read more
  • Read the blog

    How to choose a web design agency: 12 questions to ask first

    October 8, 20266 min read
    Read more
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