AI visibility: get named when buyers ask AI

We agree a set of questions with you that reflect how your buyers ask. We put them to the AI services they use, several times, because answers vary, and record whether you're named, where in the answer, what's said and which sources are cited. Then we repeat the same set every month, so you see a trend rather than a one-off snapshot.

ChatGPT, Gemini, Google's AI Overviews and AI Mode, Perplexity, Microsoft Copilot, Claude, Meta AI, Grok, DeepSeek and Le Chat from Mistral. We weight the report towards the services your buyers use. For most UK businesses that means Google first, since it handles around 91% of UK searches according to StatCounter, followed by ChatGPT and Copilot.

Expect a few months for a clear trend. Services that search the web live, such as Perplexity and ChatGPT with search, can pick up changes within weeks of a page being updated and indexed. What models learned in training changes more slowly. We measure both and show you the movement month by month, so you can judge progress honestly.

Not in the regular answers. Where AI services show ads, they are labelled separately and don't change what the answer itself recommends. Organic mentions in ChatGPT, Gemini or Perplexity depend on what the models can find and trust about you, which is why the work centres on content, sources and facts rather than ad spend.

No, and be wary of anyone who promises it. AI answers vary from one run to the next and the models change without notice. What we can do is improve the material the models build on, measure the same questions every month and show you plainly how often you're named and whether that's improving.

An AI visibility tool tells you how often you're mentioned; it doesn't change the answer. If you have people in-house to rewrite pages, fix listings and earn mentions, a tool may be enough. If you don't, an agency does the measuring and the fixing. We use tracking tools ourselves and report the numbers, but most of the value is in the work that follows.

Knowledge of your customers and the questions they ask before buying, access to your website and Google Analytics, and someone who can sign off copy. Access to Google Search Console and your Google Business Profile helps too. We handle the rest and send an update every month, with a short call if you want one.

llms.txt is a proposed file that summarises a website for language models. None of the major AI services has confirmed that it influences their answers, so treat it as optional rather than a shortcut. It's quick to add and we include it where it makes sense, but clear pages, consistent facts and third-party mentions matter far more.

It's a strong start, because many AI answers draw on the same pages Google ranks. But AI services also weigh reviews, directories, press coverage and how consistent your details are across them. Plenty of businesses on page one of Google are missing from AI answers for the same question, and a baseline shows whether you're one of them.

If your site has serious technical problems or thin content, fix those first, because both Google and AI services struggle with it. If the foundations are sound, AI visibility work can start straight away and usually strengthens SEO at the same time. We'll tell you honestly which order makes sense, and we can handle both.

Often, yes. Local and niche questions draw on fewer sources, so a small firm with a clear website, an accurate Google Business Profile and genuine reviews can be named ahead of larger competitors. The scope can be modest: a handful of key questions, a few improved pages and tidier listings can make a noticeable difference.

It depends on how many questions and AI services we track, how competitive your sector is and how much content needs writing or fixing. After the first call you get a fixed monthly price in pounds, with no long lock-in, so you know the cost upfront and can stop if it isn't delivering.

Yes. Shoppers ask AI which product, brand or retailer to choose, and the answers usually name a few. Clear product information, honest reviews, structured product data and comparison content make it easier for AI to recommend you. We also check that product pages render without JavaScript, since some AI crawlers can't run it.

Yes. AI answers differ by language and location, so a UK buyer can get different names from a buyer in Sweden or the US for the same question. We measure in each market you sell to, with questions written the way local buyers phrase them. We work in English, Swedish and Norwegian.

Visits from AI services usually appear as referral traffic from domains such as chatgpt.com, perplexity.ai, copilot.microsoft.com and gemini.google.com. We set up a channel group or report that collects them in one place, so you can follow sessions, enquiries and sales from AI separately from the rest of your traffic.

Many people read an AI answer, then search your name on Google or type your web address directly, so the visit is credited to branded search or direct traffic instead of AI. Some apps also strip the referrer. That's why we track how often you're named alongside clicks, and watch branded search in Search Console.

How often you're named for each question and AI service, how you're described, which sources are cited, which competitors appear in the same answers, visits and enquiries from AI, and what we've changed since the last report. Each report ends with the next priorities, so you can see what the budget is going on.