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Get found on GoogleGet found on Google

Your next customers are searching right now.Help them find you.

Being great at what you do doesn't help if nobody can find you. We help small businesses get found on Google when customers search for what they offer.

See what we improve
A first chat about your website, your customers and the best next step.
accountants for small businessesExample search
01
localaccountants.examplehttps://localaccountants.example
A local accountant who knows your business
04
bookkeepingplus.examplehttps://bookkeepingplus.example
Bookkeeping with a personal contact
06
smallbizaccounts.examplehttps://smallbizaccounts.example
Accounting that makes running a business easier
10
taxandpayroll.examplehttps://taxandpayroll.example
Help with accounts, VAT and payroll
12
yourbusiness.co.ukhttps://yourbusiness.co.ukYour website
Accountants for small businesses: help at every stage

Bookkeeping, payroll and year-end accounts, plus a named accountant who knows your business.

Example position#12
How SEO changes what searchers see
Great business. Hard to find.

The website exists, but the page says too little about the service the customer is looking for.

Example position 12. yourbusiness.co.uk

Illustrative demo, not a Google audit or a ranking promise. Your domain is only used for this example, in your browser.

Trusted by 110+ businesses to grow online.

  • Mercer Consulting, Co.
  • Mercer Consulting, Co.
How to get found on GoogleHow to get found on Google

Getting found on Google is the start. Getting chosen is the goal.

To get found on Google, your website needs to be easy for Google to understand and useful for the people searching. That's what SEO does. We start with what you sell, who buys it and which searches lead to enquiries.

  1. 01Find the searches that matter
  2. 02Make your offer clear
  3. 03Measure real enquiries
What's stopping you ranking?What's stopping you ranking?

We find the blockers. Then start where it counts.

A long list of errors helps nobody. We check how Google finds your pages, what they say and how they link together. Then you get a prioritised plan.

One website, several opportunities

Example check. Choose a page to see what we'd improve.

/accounting

Service page

What we find

Visitors can't tell what's included, who the service is for or how you work.

What we do

Explain the service, show how it works and answer customers' main questions.

Same business. Clearer offer.Same business. Clearer offer.

Give the search a better answer.

A title that says what you do. A description that says why it matters. Small details that tell people they've found the right place.

  • The service is in the title
  • Customer questions are answered
  • The next step is clear
Example Accountantsexampleaccountants.example › accounting

Accountants for Small Businesses | Example Accountants

Help with bookkeeping, payroll, VAT returns and year-end accounts. A named accountant and a plan that fits your business. Book a free first chat.

After

Illustrative search result. Google decides which title and description to show.

More ways to show up on GoogleMore ways to show up on Google

Customers search in many ways. We look at all of them.

Organic search

In the search results

Service pages and guides that match what customers need, on a technical setup that lets Google find and understand them.

Right service. Right place.
Google Maps & Business Profile

Close to the customer

For local businesses, we optimise your Google Business Profile, check your details are accurate and build pages for the areas you serve.

Which accountant can help my business?

A clear offer, specific answers and reliable information make your business easier to recommend.

Illustrative examples
AI visibility

When AI answers

We make your offer and business details clear. AI visibility also needs its own tracking of whether, and how, you're mentioned.

Explore our SEO servicesExplore AI visibility

Illustrative examples

From first chat to next stepsFrom first chat to next steps

Know what we're doing. And why it matters.

We shape the work around your website and your market. You get clear priorities and a shared view of what needs to improve.

  1. 01

    Understand today

    We review your website, key services and how customers find you now.

  2. 02

    Improve what matters

    We prioritise the right pages, clearer content and the technical blockers to fix.

  3. 03

    Follow the results

    We track relevant searches, visits and enquiries, then adjust the next steps.

A practical plan to work from

Google says no one can guarantee a number one ranking. We explain what we can influence and report on the work.

  • A view of how visible you are today
  • Searches linked to your services
  • A prioritised plan for pages and tech
  • Tracking of visits and enquiries
Start with your websiteStart with your website

Let's find out why customers aren't finding you.

Tell us what you'd like to sell more of. We'll look at how visible you are today and the next step that makes sense for your business.

No commitment. Focused on your business.
More about SEOMore about SEO

The right help for your next step.

Explore what our SEO services include.

SEO

View SEO
Technical SEOHelp Google discover, read and index the right pages.Local SEOMaps and local visibility.SEO auditSee what holds you back and what to fix first.
Common questionsCommon questions

How do you rank on Google?

Straight answers for businesses that want more customers to find them.

SEO (search engine optimisation) is the work of making your website easy for Google to find, understand and show when people search for what you offer. It covers how the site is built, what your pages say and how other websites link to you. Unlike ads, you don't pay per click, but it takes time and steady effort. Read more about our search engine optimisation.

To rank higher on Google you need three things: pages that answer the searches your customers actually make, a site Google can crawl and index without problems, and other websites that link to or mention you. Start with your most important services: one clear page each, a descriptive title and content that answers real customer questions. Be wary of anyone who guarantees a position.

Not to show up at all. A free Google Business Profile can appear in Google Maps and the local results without a website. But to show up in the main results for the services you sell, you need a website with a page for each of them. A website also gives customers more reasons to choose you and an easy way to get in touch.

Quite a lot. Set up Google Search Console, which is free, to see which searches you already appear for. Give each important page a title that says exactly what you offer and where. Explain what each service includes and who it is for. Keep your Google Business Profile up to date and ask happy customers for reviews, which Google says can help your local ranking.

Appearing in Google's organic results is free; what you pay for is the work that gets you there. The cost depends on your starting point, how much the website needs, how competitive your market is and whether we make the changes or your team does. After a first call you get a proposal with scope and price before anything starts.

Start with three things. Make sure Google can find and index your website, which you can check for free in Google Search Console. Give every main service its own clear page that answers customers' questions. And if you serve a local area, set up and complete a free Google Business Profile so you can appear on Google Maps.

The site may be new and not yet discovered, or a technical setting such as a noindex tag may be blocking it. If it is indexed but ranks low, the content may not match what people search for, or competitors may simply be stronger. Google Search Console shows which of these is the problem, and that decides the fix.

No. Appearing in Google's organic results and on Google Maps is free, and you can't pay Google for a better organic ranking. Google Ads is a separate, paid channel that places ads above or below the results. SEO costs time or agency fees instead, but you don't pay for each click.

It depends on your starting point, your competition and how much work the site needs. Fixing an indexing problem can show results within weeks, while ranking for competitive searches usually takes several months of steady work. After reviewing your site we'll give you realistic expectations rather than a promised position or date.

Create and verify a free Google Business Profile, choose the right primary category, add your services, opening hours and real photos, and collect genuine reviews. Google says local results are based mainly on relevance, distance and prominence, so a complete, accurate profile backed by a clear website gives you the best chance.

Partly. SEO is about how your website is found and shown in Google's results. AI visibility is about whether ChatGPT or Google's AI Overviews mention or cite your business. Google says its AI features rely on the same SEO fundamentals, so clear, reliable content helps with both, but AI mentions need to be tracked separately.

The most reliable way is Google Search Console, which shows the searches, clicks and indexed pages for your site. Googling yourself only gives a rough picture, because results vary by location and search history. Try a private browser window and check Google Maps as well. Want a second opinion? Start with a free SEO audit.

They solve different problems. Google Ads can put you at the top of the results this week, but the visibility stops the day you stop paying. SEO takes months, but it builds visibility that keeps working without a cost per click. Many small businesses run ads to bring in enquiries while SEO grows. Read more about Google Ads.

Yes, the groundwork is the same. Google says there are no special requirements for AI Overviews or AI Mode: a page needs to be indexed and eligible to show a snippet, so standard SEO practice applies. ChatGPT and other assistants work differently and don't simply copy Google's rankings, so check those separately with our free AI visibility check.

Google Business Profile is Google's free business listing, formerly called Google My Business. It shows your address or service area, opening hours, phone number, photos and reviews in Google Maps and the local results. For a business with local customers, it is often the first thing people see, before they ever visit your website. Read more about local SEO and Google Maps.

Sign in to Google Business Profile with a Google account and add your business name, category, address or service area and contact details. Google then asks you to verify that you run the business, and it decides which verification method you get. Next, add your services, opening hours and real photos, and keep your name, address and phone number identical to your website.

Yes. Google says more reviews and positive ratings can help your local ranking, and reviews help customers choose. Ask happy customers in a natural way and reply to every review, including the critical ones. Don't buy reviews or reward people for positive ones: that breaks Google's rules, and fake reviews have been banned in the UK since April 2025 under the DMCC Act.

Let's get startedLet's get started

Ready to grow?

Let's talk about your project.

Trusted by 110+ businesses to grow online.

  • Mercer Consulting, Co.
  • Mercer Consulting, Co.
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