The cold email agency that opens doors to deals.

Yes, within limits. PECR lets you send marketing emails to corporate subscribers, such as limited companies and LLPs, without prior consent, but sole traders and most partnerships must have opted in. Every email must say who you are and offer a simple opt-out. Under UK GDPR we document a legitimate interests assessment. Take your own legal advice for your specific case.

Mostly because of technical setup and sending behaviour, not wording. Common causes are missing or misconfigured SPF, DKIM and DMARC records, new domains sending too much too soon, high bounce rates from unverified addresses and emails that hardly anyone replies to. Verified contact data, a steady sending pace and relevant emails that earn replies are what keep cold email out of the spam folder.

It's common practice, because it protects your main domain: if outreach runs into deliverability problems, everyday email to customers and suppliers isn't affected. The sending domain needs correct DNS records, its own mailboxes and a warm-up period before volume increases. As part of the setup we handle the domains, mailboxes, DNS, warm-up and ongoing deliverability monitoring.

You can, but sending the same email to a bought list is one of the quickest ways to fail. Purchased lists often contain out-of-date addresses that bounce, the wrong roles and companies that don't fit, all of which damage your sender reputation. They can also include sole traders, who under PECR must have consented to marketing email. Better results come from your own verified selection, which we build through prospecting.

That depends on how big your relevant market is. We never set a volume target ahead of a quality target. A small campaign to 200 well-chosen people can create more pipeline than thousands of generic emails, and it protects your sender reputation.

Yes. We set up the flow so positive replies and bookings reach the right person, with context about the campaign, the prospect and any previous contact. We can also help with reply templates, opt-out handling and a clear handover process for your team.

Only a few, and each one should add something new: a different angle, a relevant example or an easier question. Plenty of replies arrive only after a follow-up, but sending the same reminder again and again damages both the relationship and your deliverability. Anyone who declines or asks not to be contacted is removed straight away, as UK GDPR requires when someone objects to direct marketing.

The first replies can come in during the campaign's first week. A stable pattern usually takes several weeks while we test segments, messages and follow-ups. We judge the quality of the conversations, not just the reply rate, and report both to you every month.

It depends on how large and hard to reach your audience is, how much research each prospect needs, the number of segments and messages, and whether technical setup and reply handling are included. A campaign to a few dozen carefully chosen decision makers is priced differently from a broader programme. We review your situation in a free first meeting and then send a fixed proposal.

Positive replies, qualified conversations and pipeline. Open rates have become unreliable because many email clients block or pre-load tracking pixels, and an open says little about interest anyway. We also track bounces and opt-outs to keep an eye on deliverability, and choose the next angle to test based on what recipients actually say in their replies.