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SEO servicesSEO services

SEO services that turn Google searches into customers

We're an SEO agency that helps UK businesses rank on Google for the searches that lead to enquiries. Technical SEO, content, local SEO and links in one plan, reviewed every month.

See what's includedSee what's included
  • The keywords your customers use, mapped
  • Competitors’ rankings compared
  • Technical issues found and prioritised

Businesses we've worked with

  • Mercer Consulting, Co.
  • Mercer Consulting, Co.
What is SEOWhat is SEO

What is SEO, and what do SEO services include?

SEO, or search engine optimisation, is the work of making your website easy for Google to find, understand and trust. Google handles around nine in ten UK searches, so the aim is simple: show up when someone searches for exactly what you sell.

Unlike paid ads, organic traffic doesn't stop when the budget runs out. A page that ranks for the right search term keeps bringing in visitors month after month, and every new page builds on the authority the site already has.

Our SEO services start with research into what your customers search for and how often. Then we fix the technical issues holding the site back, improve and write content, and earn links from relevant sites. You get a clear plan and monthly reports on rankings, traffic and enquiries.

SEO or paid search?

Both put you in front of people searching on Google, but they work in different ways. Most businesses get the best return by using the two together.

How to get found on Google
SEO
Typically takes a few months to build momentum
Traffic keeps coming without a cost per click
Builds trust and authority over time
Google Ads
Visible from the first day
You pay for every single click
Traffic stops when the budget does
What SEO is worthWhat SEO is worth

From a Google search to a new customer

Good SEO helps the right people find you, visit your site and get in touch. Here's how that journey can look in practice.

Illustrative example: a made-up plumbing firm in Manchester

You appear near the top when someone searches for what you offer.

A woman in a kitchen searching on her phone

plumber manchester

Businesses

  • Northgate Plumbing4.9 (212)Plumber · Open 24 hours
  • Southside Plumbers4.3 (88)Plumber · Closes 5pm
northgateplumbing.co.uk › emergency-plumberEmergency plumber in Manchester, with you within 60 minutes

Your Google rankings

  • plumber manchester25
  • emergency plumber18
  • tap replacement cost311

Visitors land on a page that answers their question and makes the next step obvious.

A couple at the kitchen table reading a website on a laptop
northgateplumbing.co.uk/emergency-plumber
Northgate PlumbingServicesPricesAboutCall now
Emergency plumber in Manchester

With you within 60 minutes. Fixed price agreed before we start.

Book a visit
  • 4.9 on Google
  • Fixed prices
  • 5-year guarantee

Visits from Googlethis month

500+48%

More visits turn into more enquiries, landing straight in your inbox.

A plumber working on site at a customer’s

Gmailnow

New enquiryAnna Kerr

Leaking pipe under the sink, could you come today?

Google
Google CalendarAnna Kerr: leak under the sinkToday 1:00–2:00 pmBooked via the website

It works the same way whether the next step is an enquiry, a booking or a sale.

ResultsResults

Businesses that get found on Google

Hover over a logo to see the result. Click through for the full case study.

  • Access Norway+91% more clicks from Google after the new websiteRead the case study
  • Heat ManagementAverage Google position from 31 to 9 in a yearRead the case study
  • Lattice International+70% more impressions in Google in four weeksRead the case study
  • Accounting Prospects+77% more enquiries per month from AI searchRead the case study
SEO revenue calculatorSEO revenue calculator

What could more customers from Google be worth?

Enter your current traffic and what a sale is worth. See what more visits from Google could add to your revenue.

Count visits from organic results only, not ads.

ÂŁ excl. VAT

30% more traffic a year

3% of visits enquire

25% become customers

%
%
%

Potential extra revenue per year

  1. ÂŁ41234212,111185678Year 1
  2. ÂŁ11312352345,745675234541234Year 2
  3. ÂŁ2125234574567,412348567809876543210Year 3
  4. ÂŁ412341152345,7456721241234Year 4
  5. ÂŁ6345621211,412344123411Year 5
Extra revenue over five years
ÂŁ11,4123474567212,523451185678
Extra customers in year 5
2120987654321074567
Extra monthly revenue in year 5
ÂŁ5234511,745678567874567
Equal to this many extra sales over 5 years
412349678911

An illustrative calculation based on your own assumptions. It shows revenue, not profit, and is not a forecast or a guarantee.

Traffic grows gradually month by month, so growth across each year matches the figure you entered. We compare against traffic staying flat.

Extra revenue per year = extra visits in the year Ă— share of visits that buy or enquire Ă— (for quotes: share that become customers) Ă— the value of a sale.

We count only the value of the first sale, not the customer's lifetime value. Conversion rates and sale value are held constant.

SEO revenue calculatorSEO revenue calculator

What could more customers from Google be worth?

Enter your current traffic and what a sale is worth. See what more visits from Google could add to your revenue.

How do you sell?
0100,000

Count visits from organic results only, not ads.

ÂŁ excl. VAT
10050,000
%
0%100%
%
0%100%
%
0%100%

Your potential impact

ÂŁ1,472,518

Potential extra revenue over five years

+230.2% revenue in year 5 compared with today

ÂŁ51,787
Extra monthly revenue in year 5
207
Extra customers in year 5
491
Equal to this many extra sales over 5 years

Extra revenue by year

  1. ÂŁ42,118Year 1
  2. ÂŁ135,754Year 2
  3. ÂŁ257,480Year 3
  4. ÂŁ415,724Year 4
  5. ÂŁ621,441Year 5
Today (a year at current traffic)ÂŁ270,000
Year 5 (current traffic plus SEO growth)ÂŁ891,441

An illustrative calculation based on your own assumptions. It shows revenue, not profit, and is not a forecast or a guarantee.

Traffic grows gradually month by month, so growth across each year matches the figure you entered. We compare against traffic staying flat.

Extra revenue per year = extra visits in the year Ă— share of visits that buy or enquire Ă— (for quotes: share that become customers) Ă— the value of a sale.

We count only the value of the first sale, not the customer's lifetime value. Conversion rates and sale value are held constant.

Your customers are already searching. Make sure they find you.

Our SEO services put your business in front of people searching Google for what you offer. We combine technical optimisation with useful, relevant content to attract the right visitors and turn more of them into enquiries.

  • No commitment
  • Free of charge
  • Concrete recommendations

How we workHow we work

SEO Audits and AI-Assisted Content in Every Plan

Automated technical audits and AI-assisted keyword and content workflows help us spot problems sooner and publish search-ready pages faster. Not one-off tricks, but part of steady, ongoing optimisation.

SEO Audits & Strategy

Audits

Fix technical SEO issues and page speed to lift rankings and traffic.

Example SEO audit improvements: Page speed improved from 2.1s to 0.9s; SEO score improved from 62 to 91; Organic traffic improved from 1.2k to 2.8k; Keyword rank improved from 599 to 10.

Page speed
2.1s0.9s
SEO score
6291
Organic traffic
1.2k2.8k
Keyword rank
59910
Page speed
2.1s0.9s
SEO score
6291
Organic traffic
1.2k2.8k
Keyword rank
59910

AI Content & Keyword Research

AI content

Draft SEO titles, meta descriptions and content briefs from a single prompt.

|

Technical SEO Automation

Technical SEO

Automated crawls, audits and content pipelines mean technical fixes and search-ready pages go live on a steady schedule, not as one-off projects.

Crawl coverage
0%
847 URLs monitored
  • Crawl coverage92%
  • Index status812 indexed
  • Keyword clusters12 active

Rankings, Traffic & Visibility

Organic search

Track keyword rankings, organic traffic, click-through rate and impressions, then improve pages and content for lasting visibility in search.

Organic traffic
30k20k10k0k
MonTueWedThuFriSatSun
What's includedWhat's included

What our SEO services include

We shape the work around where your site is today and start where it will make the biggest difference.

  • Technical SEO

    Help Google discover, read and index the right pages.

    Read more
  • Local SEO

    Maps and local visibility.

    Read more
  • SEO audit

    See what holds you back and what to fix first.

    Read more
  • Get found on Google

    Help customers find your business.

    Read more
ProcessProcess

How our SEO process works

A clear process, from the first audit to monthly follow-up.

  1. 01Week 1–2

    Audit

    We check the site's technical health, map the keywords that matter and look at what competitors rank for.

  2. 02Week 2–3

    Strategy

    You get a plan with prioritised keywords, pages to create and technical fixes ranked by impact.

  3. 03Ongoing

    Delivery

    We fix technical issues, optimise existing pages, write new content and earn relevant links.

  4. 04Every month

    Review

    We track rankings, traffic and enquiries, then adjust the plan based on what's driving results.

SEO auditnorthgateplumbing.co.uk

Technical SEO report

92Site health
  • Slow images on mobileFixed
  • 14 missing meta descriptionsFixed
  • 3 broken linksIn progress
  • Duplicate service pagesNext
Keyword plan12 keywords

Keywords tied to your services

KeywordSearches/mo

  • 1plumber manchester2,400
  • 2emergency plumber1,300
  • 3mixer tap replacement cost880
  • 4blocked drain720
Google8 pages

Titles and meta descriptions

  • /emergency-plumberUpdated
  • /tap-replacementUpdated
  • /bathroom-plumbingUpdated
  • /aboutIn review
New page

New page that ranks

northgateplumbing.co.uk/emergency-plumber

Northgate Plumbing

Emergency plumber in Manchester, with you within 2 hoursDay and night. Fixed price agreed before we start.Book a plumber
  • 98Performance
  • 100SEO
  • 100Accessibility
Search ConsoleLast 12 months

Visits from Google

500this month+48%

Gmail1 Nov

Monthly report

CCCaptivateClickTo: Northgate PlumbingSent

October: results and next steps500 visits from Google (+48%). Next up: two new service pages and more reviews.
DeliveredTechnical SEO report
Deliverable 1/6
Illustrative example: a made-up plumbing firm in Manchester
DeliverablesDeliverables

What you get

Concrete deliverables you can check, not vague promises of better rankings.

  • Technical SEO audit with prioritised fixes
  • Keyword plan mapped to your services
  • Optimised page titles, headings and meta descriptions
  • New and improved pages written to rank
  • Google Search Console and enquiry tracking set up
  • Monthly report with results and next steps

The audit is free and comes with no commitment.

Who it's forWho it's for

SEO services for businesses that want to grow

  • Service businesses

    Consultancies, agencies and B2B firms that want a steady flow of enquiries from Google, not just referrals.

  • Local businesses

    Trades, clinics and shops that need to appear on Google Maps when someone searches for a service in their town.

  • E-commerce

    Online shops that want more visitors to category and product pages without raising ad spend.

Related servicesRelated services

Services that pair well with SEO

  • Website designA fast, well-built website is the foundation every SEO plan builds on.
  • AI visibilityGet named accurately when buyers ask AI tools for recommendations.
  • Lead generationStart more sales conversations with targeted outreach when you want to grow faster.
FAQFAQ

SEO services: frequently asked questions

Straight answers on timelines, cost, what's included, reporting and how we work together.

Search engine optimisation is the work of getting your website to rank higher in Google's organic results without paying per click. It has three parts: a site that is technically easy for Google to crawl, content that answers what your customers search for, and links and mentions from other websites. Google handles more than 91% of UK searches, so most SEO work is built around it.

Google picks which pages to show based on how well they answer the search, how trustworthy they look and how well they work for the visitor. SEO improves all three: the right page for each important keyword, a fast and error-free site, and mentions from other reputable sites. Read our plain-English guide to getting found on Google.

An SEO agency audits your website and market, builds a plan around the keywords most likely to bring in customers, then does the work: technical fixes, copywriting, new pages and link building. Every month it reports on rankings, traffic and enquiries and adjusts the plan. A good SEO agency also explains what it is doing and why, in plain English.

Technical SEO covers how your site is built: load speed, mobile usability, whether Google can crawl and index every important page, clean URLs and redirects, headings and structured data. Without a sound technical base, content and links have less effect. Google's Core Web Vitals, such as loading the main content within 2.5 seconds, are a useful benchmark. Read more about technical SEO.

With Google Ads you pay for every click and appear straight away, but the traffic stops when the budget does. SEO takes longer, but it brings visits without a click cost, and good rankings keep working. Many UK businesses combine the two: paid advertising for quick results and SEO services for long-term growth.

The right keywords are the ones your customers use when they are ready to buy, not just the ones with the biggest search volume. We start from your services, look at UK search volume, competition and what already ranks, then pick terms where you have a realistic chance of ranking and winning enquiries. A specific phrase such as "emergency plumber Manchester" often beats a broad one.

Most sites see measurable movement within three to six months, with bigger gains building over the following year. The timeline depends on how competitive your market is, how much useful content you already have and the technical state of the site. Quick wins, such as fixing pages Google can't index, can show sooner, and we flag those in the first month.

No. Google's own guidance says no one can guarantee a number one ranking, and it advises steering clear of anyone who promises one. What we commit to is a clear plan, consistent work every month and honest reporting, so you can see whether your visibility, traffic and enquiries are moving in the right direction.

We measure what matters to the business: enquiries, bookings or sales that come from organic search, tracked in Google Analytics and Search Console. Rankings and traffic are useful early signals, but the real test is whether organic search brings in customers at a lower cost than your other channels. We compare results with the period before we started.

The improvements stay: faster pages, a cleaner technical setup and content that already ranks. But search results don't stand still. If competitors keep publishing and earning links, your rankings tend to slip gradually. That's why most businesses treat SEO as an ongoing channel, even if they scale the amount of work up or down over time.

It depends on how competitive your market is and how much work the site needs. A local firm with a small site needs far less than a national online shop. After the free audit you get a written proposal with a fixed monthly fee and a clear list of what's included, so you know exactly what you're paying for before you commit.

In practice the terms overlap. An SEO expert or consultant is usually one person, while an agency or company has a team covering technical SEO, content and link building. With us you get one dedicated contact backed by specialists, so you don't depend on a single person's diary or have to coordinate several freelancers yourself.

Every month you get a short report covering rankings for your priority keywords, organic traffic and conversions, the work completed and what's planned next. It's written in plain English and explains what changed and why. Between reports you have a direct contact for questions, and you can always check the data yourself in Google Search Console.

Access to your website and analytics, plus your knowledge of what you sell, who your best customers are and what sets you apart. You approve bigger changes such as new pages or redirects, and we handle the research, writing and technical work. After the kick-off, the time you need to put in is usually small.

You can handle the basics yourself: clear page titles, useful copy about your services and a complete Google Business Profile. Google's free SEO Starter Guide is a good place to begin. What takes the time is keyword research, technical fixes and publishing good content month after month, which is where most businesses decide to bring in help.

Link building means earning links from other relevant websites, such as trade associations, suppliers, local press and industry directories. Links are still one of the signals Google uses to judge whether a site can be trusted. Quality matters far more than quantity: bought links from irrelevant sites break Google's spam policies and can do more harm than good. We focus on links a real business would naturally earn.

Usually not. Most sites can be improved as they are, with better structure, stronger content and faster load times. If the site has fundamental problems, such as a setup that stops Google indexing pages or very slow templates, we'll tell you early so you can weigh up fixing it against a rebuild.

Yes. Many clients come to us after SEO work that didn't deliver. We review what has been done, check for problems such as thin content or risky links, and give you an honest view of what's working. If switching makes sense, we build a clearer plan from there; if it doesn't, we'll say so.

Yes. We optimise your Google Business Profile, tidy up your listings on directories and map apps, help you collect genuine reviews and create pages for the towns you serve. Google says that more reviews and positive ratings can help a business's local ranking, so a steady review routine is part of the work.

SEO is about ranking in Google's results. AI visibility, sometimes called GEO, is about being mentioned when people ask ChatGPT, Perplexity or Google's AI Overviews. Google says its AI features need no special optimisation beyond normal SEO best practice, so solid technical foundations, clear content and a well-known brand help with both. We work on both together.

Often, yes. Small businesses can rank for specific services and places that bigger competitors don't target closely, such as a trade plus a town name, and every new customer makes a noticeable difference to revenue. If the audit suggests paid ads would pay back faster in your case, we'll tell you that honestly.

Yes. B2B search terms have lower volumes, but each deal is usually worth more, and people searching for a specific solution are often already comparing suppliers. Pages that answer buyers' questions about pricing, process and fit can turn a modest number of visits into valuable enquiries.

Less than most people think. Good SEO is possible on WordPress, Shopify, Webflow, Wix and most other mainstream platforms. What matters more is that the site loads quickly, has a clear structure and clean URLs, and lets Google crawl and index the pages you care about.

Your next customers are searching right now. Help them find you.

Where could you win more customers from Google? Enter your website and we'll review it, show you what to improve and tell you where to start.

Enter a valid web address, for example yourcompany.co.uk.

Free SEO audit · No commitment

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BlogBlog

SEO guides and articles

  • Read the blog

    How AI chooses which companies to recommend

    October 8, 20265 min read
    Read more
  • Read the blog

    How to appear in ChatGPT: 7 reasons you are not mentioned, and what to do

    October 8, 20265 min read
    Read more
  • Read the blog

    How long does SEO take? Realistic timelines, and is SEO worth it?

    October 8, 20264 min read
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    What is hreflang? How to show Google the right language version

    October 8, 20265 min read
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