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Free ad X-rayFree ad X-ray

See where your ad budget leaks, before you spend another krona

We go through your Google Ads, Meta and LinkedIn accounts and show exactly where money disappears, what works and what we'd do in the first 30 days. You get the findings in a meeting, and the list is yours to keep even if you never work with us.

See a sample report
  • Free of charge
  • Read-only access
  • 30 minutes
  • You keep the list
Google AdsLast 90 days
Fjällspår · Search campaignsX-raying the account
Search termCostSales
women's hiking boots18 420 kr41
free hiking packing listWrong intent6 380 kr0
fjallraven saleCompetitor4 910 kr0
men's rain jacket9 760 kr22
bootsToo broad7 240 kr1
winter sleeping bag5 120 kr14
Search termCostSales
women's hiking boots18 420 kr41
free hiking packing listLooking for free tips, not to buy. Add as a negative keyword.6 380 kr0
fjallraven saleYou don't sell the brand. The clicks don't lead to sales.4 910 kr0
men's rain jacket9 760 kr22
bootsMatches everything from wellies to ski boots.7 240 kr1
winter sleeping bag5 120 kr14

0 %of budget with no sales

Move your pointer over the account

Made-up example: an online shop selling outdoor gear

Common findingsCommon findings

What we nearly always find

Every account is different, but the leaks tend to come from the same places. These are the most common.

  • 23 %
    Wasted

    A large share of budget never brings a sale

    Broad keywords, wrong match types and missing negative keywords show ads for searches that never lead to a sale. In the example, 23% of budget goes there.

  • Tracking

    Tracking counts the wrong things

    When every page view counts as a purchase, Google and Meta optimise for the wrong goal, and the reports look better than reality.

  • 14×
    Frequency

    The same ad shows again and again

    Without new ads and frequency caps, the same people see the same message until they stop reacting, and the cost per result rises.

  • Quick win

    The ad goes to the wrong page

    An ad about hiking boots that lands on the home page loses many buyers. A page that matches the ad is often the quickest win.

  • Structure

    Campaigns compete with each other

    When several campaigns bid on the same keywords, you drive up your own price and it's hard to see what actually works.

  • Audience

    The audience is too broad

    Especially on LinkedIn and Meta, a broad audience reaches many people who can never become customers. Narrower and clearer often means cheaper sales.

What you getWhat you get

A prioritised list, not a thick report

After the review you get the findings sorted by what they're worth and how much work they take, plus a plan for the first 30 days.

  • Findings sorted by value and effort
  • A plan for the first 30 days
  • The list is yours, whether you work with us or not
Ad X-ray: FjällspårGoogle Ads, Meta and LinkedIn · 90 days
58Account health
ActionValueEffort
1Add negative keywords and close broad matches
2Fix conversion tracking in Meta
3Point the boot ads at the category page
4New ads and a frequency cap in Meta
5Narrow LinkedIn to roles and companies

The first 30 days

  1. Week 1Stop the leaks and fix tracking
  2. Week 2New ads and matching pages
  3. Weeks 3–4Move budget to what sells
Made-up example. Your list is built from your own accounts.

How it worksHow it works

Three steps, no sales pitch

  1. 1

    You give us read access

    We only look, nothing changes in your accounts. It takes a few minutes and we show you how.

  2. 2

    We X-ray the accounts

    Tracking, keywords, audiences, ads, budgets and landing pages, in every channel you advertise in.

  3. 3

    You get the findings in a meeting

    30 minutes, a prioritised list and an estimate of what it's worth. Then you decide.

What we look atWhat we look at

The same review in every channel

  • Search terms, match types and negative keywords
  • Bid strategies and budget split
  • Conversion tracking and values
  • Performance Max and Shopping
  • Ads and assets
  • Landing pages and load time

BookBook

Book your free ad X-ray

Pick a time for the review. We'll be in touch about read access before the meeting.

What's included

  • Review of Google Ads, Meta and LinkedIn
  • A prioritised list of findings
  • A plan for the first 30 days
  • An estimate of what it's worth
  • Free of charge
  • 30 minutes on video
  • No commitment

Not advertising yet? Book anyway and we'll go through how to start.

FAQFAQ

Ad X-ray FAQ

An ad X-ray is a free review of your Google Ads, Meta and LinkedIn ad accounts. We look for where budget leaks, what works and what should be done first, and show the findings in a 30-minute meeting. You keep the list even if you never work with us.

We review Google Ads, Meta (Facebook and Instagram) and LinkedIn Ads, and look at the tracking and landing pages that go with them. If you advertise in more channels, we include them where we can. Read more about our advertising.

In Google Ads we look at which search terms actually cost money, match types and negative keywords, bid strategies, conversion tracking, Performance Max and Shopping, the ads and the landing pages. The biggest leaks are often found in the search terms report. Read more about Google Ads.

In Meta we look at the pixel and Conversions API, frequency, campaign structure, audiences and ad angles. In LinkedIn we look at how narrow the audience is, the Insight Tag, Lead Gen Forms and whether the leads actually reach the sales team. Read more about LinkedIn advertising.

No. The ad X-ray is free and comes with no commitment. We do it to show how we work. If you then want us to run your advertising, you get a proposal with a fixed monthly fee, but that's entirely up to you.

We only need read access to the accounts being reviewed. With read access we can see campaigns, keywords and results but can't change anything. We show you how to grant it in Google Ads, Meta Business tools and LinkedIn Campaign Manager, and you can remove it at any time.

The meeting itself takes 30 minutes. Before that we go through the accounts, so all you need to do is grant read access and join the meeting. If you have several channels or many campaigns, we prioritise what affects the budget most.

Yes. Many book an ad X-ray to get a second opinion on how the accounts are run. You get the same list and can choose to share it with your current agency.

There's no limit. The ad X-ray is most useful when you've been advertising for a while, so there's data to look at. If you're not advertising yet, we can instead go through how to start and which channels suit you.

You get a prioritised list of the findings, sorted by what they're worth and how much work they take, plus a plan for the first 30 days. The list is yours and can be used even if you run the advertising yourselves or with another agency.

The meeting is about the findings in your accounts, not about us. If you ask, we're happy to explain how we'd take it further, but there's no requirement to continue and no follow-up unless you want it.

We only use the read access for the review and share no information about your accounts with anyone else. Once the review is done you can remove the access straight away, and we show you how.

Then we say so. A well-run account is also good news, and you learn which parts work and why. Usually there are still a few things worth testing to get more out of the same budget.

Book the ad X-rayFree · 30 min
Let's get startedLet's get started

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