See where your ad budget leaks, before you spend another krona
We go through your Google Ads, Meta and LinkedIn accounts and show exactly where money disappears, what works and what we'd do in the first 30 days. You get the findings in a meeting, and the list is yours to keep even if you never work with us.
- Free of charge
- Read-only access
- 30 minutes
- You keep the list
| Search term | Cost | Sales |
|---|---|---|
| women's hiking boots | 18 420 kr | 41 |
| free hiking packing listWrong intent | 6 380 kr | 0 |
| fjallraven saleCompetitor | 4 910 kr | 0 |
| men's rain jacket | 9 760 kr | 22 |
| bootsToo broad | 7 240 kr | 1 |
| winter sleeping bag | 5 120 kr | 14 |
Made-up example: an online shop selling outdoor gear
Common findings
What we nearly always find
Every account is different, but the leaks tend to come from the same places. These are the most common.
- 23 %Wasted
A large share of budget never brings a sale
Broad keywords, wrong match types and missing negative keywords show ads for searches that never lead to a sale. In the example, 23% of budget goes there.
- Tracking
Tracking counts the wrong things
When every page view counts as a purchase, Google and Meta optimise for the wrong goal, and the reports look better than reality.
- 14×Frequency
The same ad shows again and again
Without new ads and frequency caps, the same people see the same message until they stop reacting, and the cost per result rises.
- Quick win
The ad goes to the wrong page
An ad about hiking boots that lands on the home page loses many buyers. A page that matches the ad is often the quickest win.
- Structure
Campaigns compete with each other
When several campaigns bid on the same keywords, you drive up your own price and it's hard to see what actually works.
- Audience
The audience is too broad
Especially on LinkedIn and Meta, a broad audience reaches many people who can never become customers. Narrower and clearer often means cheaper sales.
What you get
A prioritised list, not a thick report
After the review you get the findings sorted by what they're worth and how much work they take, plus a plan for the first 30 days.
- Findings sorted by value and effort
- A plan for the first 30 days
- The list is yours, whether you work with us or not
| Action | Value | Effort |
|---|---|---|
| 1Add negative keywords and close broad matches | ||
| 2Fix conversion tracking in Meta | ||
| 3Point the boot ads at the category page | ||
| 4New ads and a frequency cap in Meta | ||
| 5Narrow LinkedIn to roles and companies |
The first 30 days
- Week 1Stop the leaks and fix tracking
- Week 2New ads and matching pages
- Weeks 3–4Move budget to what sells
How it works
Three steps, no sales pitch
- 1
You give us read access
We only look, nothing changes in your accounts. It takes a few minutes and we show you how.
- 2
We X-ray the accounts
Tracking, keywords, audiences, ads, budgets and landing pages, in every channel you advertise in.
- 3
You get the findings in a meeting
30 minutes, a prioritised list and an estimate of what it's worth. Then you decide.
What we look at
The same review in every channel
- Search terms, match types and negative keywords
- Bid strategies and budget split
- Conversion tracking and values
- Performance Max and Shopping
- Ads and assets
- Landing pages and load time
Book
Book your free ad X-ray
Pick a time for the review. We'll be in touch about read access before the meeting.
What's included
- Review of Google Ads, Meta and LinkedIn
- A prioritised list of findings
- A plan for the first 30 days
- An estimate of what it's worth
Not advertising yet? Book anyway and we'll go through how to start.





