LinkedIn lead generation through social selling.

Not always, but a credible, active profile improves results. A few relevant posts and thoughtful comments give recipients more proof when they check out the sender. We can run LinkedIn outreach without a big content programme, and help you plan simple posts if you want them.

Start with a profile that makes it obvious who you help and how. Then pick the decision makers you want to reach, follow what they post and comment when you have something useful to add. Once your name feels familiar, a connection request and first message become a natural next step rather than an interruption. We can set this up with you and run the outreach side.

Sales Navigator is LinkedIn's paid sales tool. It adds advanced search filters, saved lead and account lists, and alerts when, for example, a contact changes job or a company starts hiring. It makes finding the right people at the right companies much faster. What it doesn't do is the research into why someone is relevant right now, or write a message worth replying to.

LinkedIn lead generation usually comes down to three things: the right selection, a credible profile and personal messages built on real context. Start with a narrow list of companies and roles, use buying signals such as hiring or expansion as your reason to get in touch, and follow up without chasing. Paid reach is a separate track, through LinkedIn ads.

Keep it short, personal and free of any pitch. Say why you want to connect, such as a post they wrote, a shared sector or something that has just happened at their company, and save your offer for later in the conversation. Requests that open with a sales pitch tend to be ignored, which drags down your acceptance rate and makes later messages less likely to be read.

Yes. A campaign is normally built around one or more real people at your company, because buyers reply to people, not logos. We develop the audiences, research, angles and drafts with you, and adapt the setup to how much control you want over approvals and replies.

We use tools where they improve research, prioritisation and workflow, but we avoid aggressive automation that damages your profile or breaks LinkedIn's rules. Relevance, human control and a natural pace always come before volume, which protects both your account and your reputation.

LinkedIn caps weekly connection requests, and the limit can vary with account type and how many of your requests are accepted. LinkedIn changes the exact levels and doesn't always publish them. Getting close to the cap is rarely the point anyway: fewer requests to the right people, each with a personal reason, earn a higher acceptance rate and keep your profile safe.

First conversations often come within a few weeks, though relationship-building carries on well beyond that. In the first week we define the audience and buying signals and tighten up the profile, then outreach begins. The pace depends on your audience, how active they are on LinkedIn and the length of your sales cycle. We don't promise results before we've reviewed those conditions.

It depends on how many profiles we run, how narrow and hard to reach the audience is, how much research and engagement is included, and whether we also handle replies and bookings. One founder's profile targeting a short list of accounts is a different job from several salespeople covering multiple segments. We scope it in a free first meeting and then send a fixed proposal.