🍪We use cookies!

This website utilizes cookies to enable essential site functionality, as well as for analytics, personalization, and targeted advertising. You may change your settings at any time or accept the default settings.

CaptivateClick
  • Home/
  • Services/AI Automation/AI agents
    Website Design
    • Web designResponsive sites built to convert.
    • Branding & identityBrand identity, logo and visual system designed to stay distinctive and consistent as you grow.
    • E-commerceWebshops built to sell.
    • Shopify agencyShopify stores that sell.
    • Landing pagesCampaign and offer pages.
    Lead Generation
    • Cold emailRelevant outreach that starts conversations.
    • LinkedIn outreachSocial selling with a human voice.
    • Appointment settingQualified B2B meetings in your calendar.
    • ProspectingThe right companies, people and timing.
    SEO
    • Technical SEOHelp Google discover, read and index the right pages.
    • Local SEOMaps and local visibility.
    • SEO auditSee what holds you back and what to fix first.
    • Get found on GoogleHelp customers find your business.
    Advertising
    • Ad reviewLanding page for your ad sends.
    • Google AdsGoogle Ads and SEM built around high-intent searches, qualified conversions and measurable revenue.
    • Meta AdsFacebook and Instagram campaigns built around creative testing, clean signals and profitable scale.
    • LinkedIn AdsB2B campaigns built around account targeting, buying committees and qualified pipeline.
    AI Automation
    • AI agentsAgents that do the work.
    • Xero & QuickBooks integrationXero and QuickBooks connected to your systems.
    • HubSpot automationsHubSpot pipeline automation.
    • System integrationSystems that share the same data.
    AI visibility
    • AI checkFree AI visibility check.
    • Answer engine optimisationBecome the answer AI cites.
    • GEO SEOShow up in AI-generated answers.
    • AI search (guide)Guide: what AI search is and what it means.
    See all services
  • Projects/
    • Climentum CapitalWeb designView case
    • Nordic Acceleration GroupWeb designView case
    • NorthforkWeb designView case
    • Hawkeye AdvertisingWeb designView case
    All projects
  • About Us/
  • Blog/
  • Contact/
CaptivateClick

Navigation

  • Home
  • Services
  • Projects
  • About Us
  • Blog
  • Contact
  • Privacy Policy

Services

  • Website Design
  • Lead Generation
  • SEO
  • Advertising
  • AI Automation
  • AI visibility

Website Design

  • Web design
  • Branding & identity
  • E-commerce
  • Shopify agency
  • Landing pages

Lead Generation

  • Cold email
  • LinkedIn outreach
  • Appointment setting
  • Prospecting

SEO

  • Technical SEO
  • Local SEO
  • SEO audit
  • Get found on Google

Advertising

  • Ad review
  • Google Ads
  • Meta Ads
  • LinkedIn Ads

AI Automation

  • AI agents
  • Xero & QuickBooks integration
  • HubSpot automations
  • System integration

AI visibility

  • AI check
  • Answer engine optimisation
  • GEO SEO
  • AI search (guide)
© 2026 CaptivateClick
Sales agentReplies to new leadsFinance agentProcesses invoicesReporting agentSends weekly reportsFollow-up agentChases open quotesSupport agentAnswers customer questionsQuote agentPrepares draft quotes
AI agents for UK businesses

AI agents that get work done, not just answer

AI agents are AI systems that take a goal, work out the steps and carry them out in your tools, such as Outlook, HubSpot and Xero. We build AI agents for UK businesses that handle recurring work, check with you on anything important and report back when done.

See an AI agent at work
Free review · 30 minutes
Northgate Accounting
Your AI agents
  • Sales agentWorking
  • Finance agentActive
  • Reporting agentActive
  • Follow-up agentActive
  • Support agentActive
  • Quote agentActive
What should your first AI agent do?

When a new enquiry arrives in Gmail, reply within minutes, book a call and log the lead in HubSpot

Or try an example
The AI agent is workingDone
  1. Reading the enquiry from Sarah at Larder Café
  2. Creating the contact and deal in HubSpot
  3. Offering two call slots in the reply
  4. Booking Thursday 10:00 in the calendar

Sarah has a reply and the call is booked.

Companies we have worked with

  • Mercer Consulting, Co.
  • Mercer Consulting, Co.
What are AI agents?What are AI agents?

How AI agents differ from chatbots and normal automation

An AI agent runs on a large language model such as GPT, Claude or Gemini, and is given tools, instructions and memory. It works out what needs doing and does it in your systems. Compare all three on the same email.

New emailSarah Lind, Larder Café08:12
Help with our bookkeeping?

Hi! We've just taken over a café and need help with the books from January. What would it cost? Sarah

One email, three different approaches

Chatbot

Answers questions
What happens
  1. Replies with a link to the pricing page

Sarah gets an answer, but no new client is set up.

Left for youRead the email, ring back and book a call

Normal automation

Follows fixed rules
What happens
  1. Sends the stock reply “Thanks, we'll be in touch”
How it worksHow it works

How AI agents work for your business

From the first conversation to an agent that does the job by itself. You see every step and set the limits.

  1. 01

    We find the jobs worth handing over

    We look at how your team works today and pick out tasks that recur, take time and follow a pattern. That is where an AI agent pays off first.

    We're an accountancy practice with twelve staff. What could an AI agent take on?

    Here's where I'd start. Each of these can run by itself:

    • Read and code supplier invoicesBuild
    • Chase clients for missing recordsBuild
    • Monthly report for each clientBuild
  2. 02

    It plugs into the tools you already use

    The agent works inside your existing systems, such as Gmail, Outlook, HubSpot, Xero and Teams. Where there's no ready-made connector, we build one through the system's API.

    Connected tools
    AI agent
    + custom API connections
  3. 03

    The agent does the job and shows its working

    Every run is logged, so you can see exactly what the agent read, decided and did. That makes the results easy to trust and easy to correct.

    New email in Gmail · 08:12The lead agent's run
    1. Reading the enquiry from Sarah, Larder Café
    2. Creating contact and deal in HubSpot
    3. Replying with two call slots
    4. Posting a summary in #sales

    Sarah got a reply and booked Thursday at 10:00.

  4. 04

    You approve what matters

    You decide what the agent can do alone and what it must check first, such as sending a quote or making a payment. If it isn't sure, it stops and asks.

    Awaiting approval

    The draft quote for Hartley Builders is ready. Shall I send it?

    Quote_Hartley_Builders.pdfApprove and sendEdit
    Rule: quotes never go out without approval
  5. 05

    Then it runs by itself and reports back

    The agent starts when something happens, like a new email, or on a schedule. It reports in Teams or Slack and only interrupts you when it needs a decision.

    sales
    AI agent08:00

    Morning update: six new enquiries since yesterday, four calls booked. Two are waiting on a reply:

    • Studio Oak · quote sent Friday
    • Harbour Ltd · wants a call

    Shall I nudge them both?

    Yes, go ahead.

    New email in GmailEvery weekday 08:00
  6. Free, 30 minutes

We're an accountancy practice with twelve staff. What could an AI agent take on?

Here's where I'd start. Each of these can run by itself:

  • Read and code supplier invoicesBuild
  • Chase clients for missing recordsBuild
  • Monthly report for each clientBuild
Connected tools
AI agent
+ custom API connections
New email in Gmail · 08:12The lead agent's run
  1. Reading the enquiry from Sarah, Larder Café
  2. Creating contact and deal in HubSpot
  3. Replying with two call slots
  4. Posting a summary in #sales

Sarah got a reply and booked Thursday at 10:00.

Awaiting approval

The draft quote for Hartley Builders is ready. Shall I send it?

Quote_Hartley_Builders.pdfApprove and sendEdit
Rule: quotes never go out without approval
sales
AI agent08:00

Morning update: six new enquiries since yesterday, four calls booked. Two are waiting on a reply:

  • Studio Oak · quote sent Friday
  • Harbour Ltd · wants a call

Shall I nudge them both?

Yes, go ahead.

New email in GmailEvery weekday 08:00
AI agent examplesAI agent examples

Examples of AI agents in different industries

Pick an industry and a job to see how an AI agent would work in your business.

We work inand the first job we'd hand over is

Two tradespeople in hard hats looking at plans on a tablet

replying to new enquiries

When an enquiry comes through the website, the agent asks follow-up questions about the job, offers times for a site visit and adds the job to your job management system.

Starts on
New website form
Works in

preparing draft quotes

The agent reads the customer's description and photos, estimates materials and labour from your past jobs and prepares a draft quote for you to approve.

Starts on
New enquiry with photos
Works in

chasing sent quotes

After a few days with no reply, the agent sends a personal follow-up and flags the customers worth a phone call.

Starts on
Every morning 07:30
Works in
Person at a desk with a calculator and notebook

reading supplier invoices

The agent reads incoming invoices, checks the amount, VAT and supplier, suggests the coding and sends each one for approval.

Starts on
New invoice in the inbox
Works in

chasing clients for records

Before each month end, the agent checks which clients are missing receipts or statements and sends a clear reminder listing exactly what's needed.

Starts on
The 25th of each month
Works in

writing monthly reports

The agent pulls results and key figures, compares them with budget and drafts a short commentary for each client for the accountant to review.

Starts on
After month-end close
Works in
A hand holding up keys in front of a flat's front door

triaging repair requests

The agent reads each repair request, judges how urgent it is, raises a job for the right contractor and confirms with the tenant.

Starts on
New repair request
Works in

answering tenant questions

Common questions about bins, parking and tenancy terms are answered at once from your own documents. Everything else goes to a property manager.

Starts on
New email to the lettings team
Works in

writing up inspections

The agent gathers notes and photos from the inspection, writes the report and turns the actions into tasks.

Starts on
Inspection completed
Works in
Boxes and packaging in a warehouse

answering order questions

When a customer asks where their parcel is, the agent looks up the order status and tracking and replies straight away, in your brand voice.

Starts on
New customer question
Works in

handling returns

The agent checks the return meets your policy, creates a returns label and updates the order, flagging anything that needs a person.

Starts on
New returns request
Works in

sending a daily sales report

Every morning the agent sums up yesterday's sales, the best sellers and any stock running low.

Starts on
Every morning 07:00
Works in
Smiling man working at a laptop in an office

preparing for sales calls

Before each call the agent researches the company and attendees, reads past contact in the CRM and sends the salesperson a short brief.

Starts on
One hour before the call
Works in

logging calls in the CRM

After the call the agent writes a summary, updates the deal and adds the next step as a task.

Starts on
Call ended
Works in

following up new leads

The agent replies to new enquiries within minutes, qualifies them with a couple of questions and books a call with the right person.

Starts on
New enquiry
Works in
ComparisonComparison

Build it yourself, buy a tool or hire us?

There are several ways to start with AI agents. Here's how the most common options compare.

CaptivateClickAI agents built for youDIY with ChatGPTYou prompt and paste yourselfOff-the-shelf AI toolsStandard flows in an appTraditional IT consultancyLarger systems projects
Built around your own workflowsYesPartlyNoYes
Works in your systems, like Xero, HubSpot and OutlookYesNoPartly

AI agents that work in your existing systems

No need to switch tools. The agent connects to your email, CRM, accounts and chat, and we pick the AI model best suited to each task.

Email and chat

  • Gmail
  • Microsoft 365
  • Microsoft Teams
  • Slack

CRM and finance

  • HubSpot
  • Salesforce
  • Xero
  • QuickBooks

AI and platforms

  • Mistral
  • LangChain
  • n8n
  • Python
Smiling employee at a desk with a laptop and a coffee
Customer service employee wearing a headset
Task doneLead logged in HubSpot
Security and controlSecurity and control

AI agents you stay fully in control of

An AI agent should take work off your plate, not add new risks. We build in approvals, logs and tight permissions from day one, so you always know what the agent did and why.

  • The agent checks before anything important
  • Every run is logged and can be traced later
  • Access only to what the job needs
  • We choose where data is processed, under UK GDPR

An AI agent doesn't replace your people. It takes over the repetitive steps so they can spend time on work that needs a human.

See everything we do in AI automation
Pair withHubSpot automationLead generationAI visibilityWeb design
ProcessProcess

How we build your AI agent

We start small with one job, prove it works and build out from there.

  1. 01Kick-off

    Discovery

    We review your workflows and systems and choose the job where an AI agent will make the biggest difference first.

  2. 02Testing

    Prototype

    We build the agent and test it on real examples from your day-to-day work, so you see results before anything goes live.

  3. 03Development

    Build & connect

    We connect the agent to your systems, set up approvals, permissions and logging, then go live.

  4. 04Ongoing

    Running & improvement

    We review every run, refine the instructions and add new jobs once the first agent is bedded in.

Two colleagues working together at a laptop
Lead agentActive
Connected to Gmail and HubSpot
  • Replies to new enquiries
  • Approval before quotes
  • Report every weekday 08:00
  • Log for every run
What's includedWhat's included

An AI agent in production, not a demo

Everything the agent needs to work every day, safely and measurably.

  • A map of the jobs worth automating
  • An AI agent built for your workflow and tone of voice
  • Connections to email, CRM and accounting systems
  • Approvals and permissions set by you
  • A log and report for every run
  • Testing on real cases before go-live
  • Documentation and a team walkthrough
  • Monitoring and ongoing improvement

The agent, the code and all data belong to you.

Who it's forWho it's for

For businesses that want AI to actually do things

  • You repeat the same work every day

    Emails, invoices, reports and follow-ups that follow a pattern but still swallow hours every week.

  • You've tried ChatGPT and want more

    You can see the potential, but you want AI working inside your systems, not just answering in a chat window.

  • You're growing and don't want to hire for admin

    More customers means more admin. An AI agent absorbs the volume so your team can focus on customers.

Which job would you hand over first?

We go through your workflows with you and show where an AI agent would make the biggest difference, and what it would take to build. There's no charge.

  • Jobs worth handing over
  • Systems & connections
  • Security & data
From the blogFrom the blog

More on AI and automation

  • Read the blog

    AI strategy for business: how to go from experiments to results

    October 8, 20266 min read
    Read more
  • Read the blog

    Xero API: how to connect Xero to your other systems

    October 7, 20266 min read
    Read more
  • Read the blog

    ChatGPT Enterprise or Business? ChatGPT for business in the UK

    October 7, 20265 min read
    Read more
  • Read the blog

    What is n8n? A plain-English guide, with n8n vs Zapier, Make and Power Automate

    October 7, 20266 min read
    Read more
See all AI automation articlesSee all AI automation articles
More in AI automationMore in AI automation

What we build besides AI agents

AI agents are one part of our AI automation work. Explore the other services or head back to the main AI automation page.

AI Automation

View AI Automation
Xero & QuickBooks integrationXero and QuickBooks connected to your systems.HubSpot automationsHubSpot pipeline automation.System integrationSystems that share the same data.
Let's get startedLet's get started

Ready to grow?

Let's talk about your project.

Trusted by 110+ businesses to grow online.

  • Mercer Consulting, Co.
  • Mercer Consulting, Co.
  • Files the email in the New clients folder
  • Nothing gets lost, but nothing gets done either.

    Left for youRead, assess, reply and book a call

    This is what we build

    AI agent

    Understands the goal and does the job
    What happens
    1. Recognises a new client asking about price
    2. Creates the contact and deal in HubSpot
    3. Replies personally with two call slots
    4. Books the call once Sarah picks a time

    The call is booked before anyone in the office has opened the email.

    Left for youTurn up to the call

    Yes
    Approvals and a log for every runYesNoPartlyPartly
    Up and running within weeksYesYesYesPartly
    No technical skills needed in-houseYesPartlyPartlyYes
    Ongoing running and improvementYesNoNoPartly
    Connected to sales and marketingYesNoNoNo
    You own the agent and the dataYesYesPartlyYes
    We'll tell you honestly if you can do it yourself.
    FAQFAQ

    AI agents: your questions answered

    What UK businesses ask us most before getting started.

    AI agents are software systems built on a large language model that can take a goal, plan the steps and carry them out using tools: reading emails, looking up data, updating a CRM or drafting a document. Unlike a chatbot, an agent acts rather than just replies, working within instructions, permissions and approval rules that you set.

    A chatbot answers questions in a chat window and waits for the next one. An AI agent can also take action: it carries out tasks in your systems, can start by itself when something happens, and strings several steps together to finish a job, such as replying to a lead, logging it in the CRM and booking a call.

    Rule-based automation in tools like Zapier, Make or n8n follows fixed steps and stops when the input doesn't match. An AI agent reads and understands the content, copes with variation and exceptions and decides which steps are needed. In practice we often combine them: fixed automation for predictable steps, an agent where judgement is needed.

    The agent is given a goal and a set of tools, such as access to an inbox, a CRM or a database. The language model chooses a tool, reads the result and decides the next step, repeating until the job is done. Instructions, business rules and approval steps limit what it is allowed to do at each point.

    Typical jobs include replying to and qualifying leads, processing supplier invoices, compiling management reports, chasing unanswered quotes, preparing briefs before sales calls and sorting incoming requests. The best candidates are tasks that repeat every week, follow a recognisable pattern and need a little judgement that fixed rules can't provide.

    Autonomous agents work through a task from start to finish without a person steering each step. Full autonomy is rarely the right choice for a business. We build agents that run on their own for routine work but stop and ask whenever a decision is important, unusual or the agent isn't confident in the answer.

    Yes. In a multi-agent setup each agent has its own role, for example one that triages incoming requests and another that drafts replies, and they hand work to each other. Splitting a large workflow into smaller agents makes it easier to build, test and fix, because you can see exactly which step went wrong.

    We choose the model for the task, typically from OpenAI's GPT models, Anthropic's Claude, Google's Gemini or Mistral. Different steps sometimes use different models to balance quality, speed and cost. Because the agent's logic sits outside the model, we can switch to a better or cheaper model later without rebuilding.

    Yes. Using retrieval-augmented generation (RAG), the agent searches your documents, contracts, price lists and past cases and uses what it finds when it replies or decides. It only retrieves what the task needs, and your documents are not used to train the underlying model.

    No. ChatGPT is a tool where a person types a question and gets an answer. An AI agent can run on the same kind of model, but it works inside your systems, starts by itself when an email or form arrives and completes the whole job, rather than handing a person a suggestion to copy and paste.

    Agentic AI is the umbrella term for AI that doesn't just respond but acts: it plans, uses tools and takes several steps towards a goal. AI agents are the practical way to put agentic AI to work in a business, applied to specific jobs with clear limits, logging and a person approving the decisions that matter.

    An AI assistant such as Copilot or ChatGPT helps a person while they work and waits for the next prompt. An AI agent is given a job and does it by itself, even when nobody is at a computer, then reports back when it's finished or needs help. Many businesses use both side by side.

    In business use, the common types are intake agents that handle incoming requests, document agents that prepare quotes and reports, follow-up agents that chase leads and clients, and integration agents that move information between systems. Several can work together in one workflow, each with a narrow, well-defined role.

    The UK has no single AI Act. Instead, existing regulators apply existing law, so an AI agent handling personal data must comply with UK GDPR, and the ICO publishes guidance on AI and data protection. In practice that means a lawful basis for processing, data minimisation, transparency and human review of significant decisions, all of which we build in.

    Within limits you set, yes. It can decide whether an email is a new enquiry or an invoice and choose the next step accordingly. Decisions with bigger consequences, such as sending a quote, issuing a refund or making a payment, we always configure to need a person's approval first.

    MCP, the Model Context Protocol, is an open standard for connecting AI agents to tools and data sources. A growing number of software vendors offer ready-made MCP connectors, which makes it quicker and safer to give an agent access to exactly the systems and actions it needs, and nothing more.

    They are when they're built with the right limits. We give each agent access only to what its job requires, require approval for important actions and log every run, so nothing happens that can't be traced afterwards. We also test the agent on real examples before it touches live customer data.

    Agents make mistakes, just as people do. That's why we test on real cases before go-live, set the agent to stop and ask when it's unsure, and review runs afterwards. Each correction becomes a clearer instruction or rule, so the error rate falls over time instead of repeating.

    We choose providers and settings so data is processed in line with UK GDPR, keeping it in the UK or EU where that is required. We use business tiers of AI services where your data isn't used to train their models, and we document the data flows so you can answer questions from clients or auditors.

    Yes. You decide which systems the agent can read and which it can change, what it may do alone and what always needs sign-off. Permissions are set per action, not just per system, and you can tighten or loosen them at any time without rebuilding the agent.

    Rarely. They take over the repetitive steps, such as sorting, compiling and chasing, which frees people for customers and work that needs judgement. Most businesses we speak to use agents to handle growth without hiring more admin staff, rather than to cut existing roles.

    You own the process and set the rules; we are responsible for building and testing the agent to follow them. Every action is logged with what the agent saw and why it acted, so if a question comes up later, from a customer or a regulator, you can see exactly what happened.

    No, not in the sense of training your own model. The agent uses an existing language model and is given instructions, examples and access to your documents when it needs them. That makes it quick to get started and easy to change its behaviour by editing the instructions rather than retraining anything.

    Tasks that rarely happen, depend on personal relationships, or where any mistake is very expensive are weaker candidates. In those cases it's usually better for the agent to do the groundwork, such as gathering information and drafting, while a person makes the final call.

    It depends on how many steps and systems the agent covers. A single well-defined job is far simpler than a whole workflow across several systems. After a free review you get a fixed price proposal, and the ongoing cost of the AI model itself is usually small compared with the time saved.

    A first agent for a well-defined job is often live within a few weeks. Larger workflows covering several systems take longer, so we build them in stages and put each part into use as soon as it works, rather than waiting for everything to be finished.

    In principle any system with an API, including Gmail, Outlook, HubSpot, Salesforce, Xero, QuickBooks, Teams and Slack, plus many industry-specific platforms. Where there's no ready-made connector, we build one. We check the API's limits and authentication early, so there are no surprises during the build.

    Often, yes. The agent can operate a web browser, logging in, clicking and filling in forms the way a person would. It is slower and more fragile than an API connection, so we only use it where no better option exists and monitor those steps more closely.

    No. We start with a job where the data is already good enough, and the agent often helps tidy up the rest as it works, for example by flagging duplicate contacts or missing fields. During discovery we point out anything that needs fixing first.

    Yes, and we recommend it. One agent doing one clear job quickly shows what it's worth in hours saved, and it builds trust in your team. Once that is running smoothly, we add more jobs to the same agent or build further agents alongside it.

    We agree what to measure before we start, such as time per case, time to first reply or cases handled per week, and record a baseline. The agent's run reports then show how those numbers change, so the return is measured rather than assumed.

    We monitor the agent's runs, refine its instructions when something could be better and update its connections when your systems change. You get regular reports on what the agent has done, how often it asked for help and how much time it has saved.

    Simple agents can be built in-house with platforms such as n8n or Make, and it's a good way to learn. When an agent has to work across several systems, handle personal data or run reliably every day, it usually pays to bring in people who build and maintain them for a living.

    Yes. An agent can respond to a new email or web form in the middle of the night and have replied before the office opens. If you prefer, certain steps, such as sending messages to customers, can be held until working hours.

    Running costs are the AI model usage, which scales with the number of cases the agent handles, plus any ongoing support and improvement from us. We estimate both with you before you decide, so you can compare the monthly cost directly with the hours the agent will save.

    Start with a free 30-minute review. We talk through how your team works today, point out one or two jobs where an AI agent would make the biggest difference and outline what a first agent could look like, including the systems it would need to connect to.

    Yes. Agents can work in Outlook, Teams and SharePoint and complement Copilot rather than compete with it. Copilot helps people while they work; an agent handles the jobs that should happen automatically in the background, such as triaging a shared inbox overnight.