Appointment setting that delivers more than a calendar invite.

We agree the criteria with you before launch. Typically we check company fit, the person's role, a relevant need or project, realistic timing and a clear interest in a next step. The requirements are adapted to your sales process, so a booked meeting means the same thing to us as it does to your team.

The meeting normally goes to a salesperson, founder or specialist on your team. They receive a brief covering the conversation so far, why the prospect is relevant, any needs or signals we uncovered and anything promised before the meeting, so they can walk in prepared.

We use clear calendar invites and reminders to keep no-shows down. If someone misses the meeting, we follow up politely and try to rebook while the interest is still there. No-shows are reported separately from meetings that actually took place, so you always see the real numbers.

That depends on market size, the strength of your offer, brand awareness and how strictly meetings are qualified. We build a realistic model after analysing your market and track both volume and quality. We won't promise a number of meetings before we've reviewed those conditions.

Pricing depends on audience size, research needs, channels and how strict the qualification is. Some clients prefer a fixed monthly fee, others a mix of fixed fee and pay per meeting. We agree scope, responsibilities and what counts as a qualified meeting before we send a fixed proposal.

Appointment setting is usually priced as a fixed monthly fee, a fee per booked meeting, or a mix of both. Paying per meeting can sound safer, but it risks rewarding quantity over quality. A fixed fee leaves more room for research and proper qualification. Whatever the model, the most important thing is to agree in advance exactly what counts as a qualified meeting.

It depends on how quickly the audience, qualification criteria and messaging are agreed, and how easy that audience is to reach. Groundwork comes first: list building, research and the technical setup for email and LinkedIn. Then outreach begins. We don't give a blanket timeline; instead we walk you through a realistic plan for your specific market before launch.

Hiring your own appointment setter, or SDR, makes sense if you have a proven process, time to manage them and a long-term need for capacity. A lead generation agency suits teams that want to start without recruiting, test new segments or use tools, data and workflows that are already in place. Many companies start with an agency and bring the work in-house once they know what works.

Yes, B2B marketing calls are allowed under PECR, with conditions. You must screen numbers against both the TPS and the CTPS, because sole traders and some partnerships register with the TPS and companies with the CTPS. You can't call anyone who has told you not to, and you must display your number. Named contacts' details are also personal data under UK GDPR. Take legal advice for your specific setup.

A good appointment setting agency can explain how it chooses the audience, what counts as a qualified meeting and how handover to your salespeople works. Ask whether it reports booked and attended meetings separately, how it uses your sales feedback, whether it screens calls against the TPS and CTPS, and who owns the contact data and replies. Be wary of anyone promising a set number of meetings before analysing your market.

B2B companies with a clear target audience, an offer that solves a concrete problem and a deal value that justifies personal outreach. Your team also needs time to take and follow up the extra meetings. If you don't yet know who your best customers are, it's usually better to start with prospecting and build the target list first.