Prospecting that finds the customers worth calling.

We combine Companies House records, professional networks such as LinkedIn, company websites, technology data, hiring signals and commercial databases where relevant. No single source is complete or fully up to date, so we verify critical fields such as role, company status and email address across several sources before delivery.

We work in four steps. First, we analyse your best customers to find shared traits and the roles that drove the decision. Next, we map the market and filter out the relevant companies. Then we check decision makers, contact details and buying signals. Finally, we prioritise the accounts and keep updating those priorities as new events happen and your sales team gives feedback.

An ideal customer profile, or ICP, describes the companies that get the most value from your offer and are the most profitable to work with. It's built on concrete criteria such as sector, size, location, technology, maturity and the problems that cost them money. A sharp ICP makes prospecting accurate and gives your salespeople a clear reason to say no to the wrong accounts.

Buying signals are events suggesting a company may need what you offer right now: new hires, expansion into new markets, a new office, a technology change or fresh funding. Changes at Companies House, such as new director appointments, can help too. A signal alone isn't enough; the company must also fit your customer profile. But signals give you a natural reason to get in touch, for example in LinkedIn outreach.

Company data isn't always personal data, but contact details linked to a named person usually are. We work with a clear purpose, data minimisation, documented sources and a legitimate interests assessment, and handle objections and deletion requests promptly. Any outreach must also follow PECR. Your own legal assessment of your specific setup should be done separately.

Roles, company status and signals change quickly, especially when people move jobs. In ongoing engagements the prospect base is continuously updated and reprioritised, and data used in a campaign is verified as close to the contact date as practical, which keeps bounce rates and wasted outreach down.

Lists from data providers can be a useful starting point, but they're rarely enough on their own. They often contain out-of-date contacts, the wrong roles and companies that match the filters on paper but don't fit your offer. The value comes from filtering the list against a clear customer profile, checking it against sources such as Companies House and enriching it with signals. That's the work we do before anything reaches your sales team.

No. The delivery has to work in real selling, so it includes selection logic, segments, decision makers, verified contact details, current signals and priorities. It can go straight into your CRM, or be combined with our cold email, LinkedIn outreach and appointment setting so the prospects are contacted for you.

In-house prospecting works when your salespeople have the time, the right tools and a clear customer profile. Often, though, research eats into the time they should spend in conversations that close deals. Outsourcing suits teams that want a repeatable process, are entering a new market or need to free up selling time. We can deliver the research into your CRM or take contact further with appointment setting.

It depends on how large and complex the market is, how many accounts and roles need mapping, how deep the research on each account has to go, and whether the work is a one-off or ongoing. A short list of carefully checked decision makers is priced differently from mapping a whole sector. Bring five dream customers to a first meeting and we'll send you a fixed proposal afterwards.