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SEO audit · From findings to next stepsSEO audit · From findings to next steps

An SEO audit that shows your next move.

An SEO audit is a structured check of why the right customers aren't finding your website. We analyse technical health, content and visibility, then tell you what to fix first.

See an example
Free first review · 30 minutes · No commitment
One website. Four layers.

04A clear order to work in.

Illustration of how we work. Select a layer to explore.

Trusted by 110+ businesses to grow online.

  • Mercer Consulting, Co.
  • Mercer Consulting, Co.
What is an SEO audit?What is an SEO audit?

Stop guessing. See what your website needs.

An SEO audit, or SEO analysis, shows how your website performs in search and where it's missing out. We tie technical findings to your key pages, your customers' questions and your business goals.

  1. 01

    What's holding you back?

    Pages that aren't indexed, vague headings or content that misses the customer's question.

  2. 02

    Where's the opportunity?

    Searches and pages tied to what you actually sell.

  3. 03

    What comes first?

    Priorities set by impact, effort and your goals.

An SEO audit in practiceAn SEO audit in practice

A finding is only the start. What counts is what you do next.

Explore three findings on a fictional service page. Each comes with an explanation, a fix and a place in the work plan.

example.co.uk/services
e.Example audit
<meta name="robots"
content="noindex">

Services

Bookkeeping, year-end accounts and advice for owners who want more time to run the business.

Hard to find
SEO
REVIEW
01 · Fix first

Why it matters

A noindex tag asks Google to leave the page out of search results, so a key service page can lose all its organic visibility.

How we fix it

Find out why the tag is there, remove it from the right page, check the response and track indexing in Search Console.

Fictional example. This is not an audit of your website or a client result.

What we checkWhat we check

What a full SEO audit covers.

An automated SEO checker can flag issues. A proper audit tells you which issues and opportunities are worth your time.

Technical foundations

Crawling, indexing, Core Web Vitals, redirects and how your pages link together.

Content that answers the search

Search intent, page titles, headings and copy on the pages that matter most to your business.

Visibility where it counts

Which searches you appear for, which pages earn clicks and how you compare with the competitors that matter.

From audit to actionFrom audit to action

You should know what happens next.

Start with a free review. If you need a deeper audit, you get a clear scope and a fixed price before we begin.

  1. 01

    Tell us about your site

    Share your web address, what you sell and the enquiries you want more of.

  2. 02

    We review the starting point

    In the free review we look at your key pages and likely blockers, and talk through your goals.

  3. 03

    Decide on next steps

    You get our recommendations. A full audit and any implementation are quoted separately if you want to continue.

Included in a full SEO audit

The free first review is not a full crawl or a written report. We always agree the scope of a full audit with you first.

  • Documented findings with the affected URLs
  • Priorities ranked by impact and effort
  • Recommendations on technical health, content and internal links
  • A walkthrough of the report and a suggested work order
Start with your websiteStart with your website

What would an SEO audit find on your site?

Enter your web address and book a time. We'll review your starting point together and agree sensible next steps.

Next: pick a time for your free review.

SEOTechnical SEO
More in SEOMore in SEO

The audit is the start. Here's where we can go next.

Explore the rest of our SEO services.

SEO

View SEO
Technical SEOHelp Google discover, read and index the right pages.Local SEOMaps and local visibility.Get found on GoogleHelp customers find your business.
Frequently asked questionsFrequently asked questions

SEO audit questions, answered

Worth knowing before we start.

Our SEO audit looks at three areas. Technical: crawling, indexing, Core Web Vitals, redirects and internal links. Content: whether your key pages match search intent, with clear titles and headings. Visibility: which searches you rank for and how you compare with competitors. Every finding comes with a priority, so you know what to fix first. Read more about technical SEO.

Start with Google's own free tools. Google Search Console shows which pages are indexed and which searches bring clicks. PageSpeed Insights measures loading against Google's Core Web Vitals thresholds: LCP within 2.5 seconds, INP under 200 ms and CLS below 0.1. A crawler lists broken links, missing titles and redirect chains. The tools flag issues; an SEO audit adds the judgement about which ones actually matter.

A useful SEO audit report lists each finding with the affected URLs, explains why it matters and ranks it by impact and effort. It should end with a clear order of work rather than a long export from a tool. We talk you through the report on a call, so your team or developer knows exactly what to do first and why.

Run a full SEO audit whenever something big changes: a new website, a platform migration, a redesign or a sudden drop in traffic from Google. Otherwise, once a year is a sensible routine for most small and mid-sized businesses. In between, keep an eye on Google Search Console, which flags indexing problems and shifts in the searches you appear for.

The usual causes are a migration or redesign that broke redirects, pages accidentally set to noindex, competitors publishing stronger pages, a Google core update or simple seasonality in what people search for. Google Search Console shows which pages and queries lost clicks, and when. That is where an SEO audit starts: find the cause first, then decide what to change.

An SEO audit checks how your existing website performs in search: technical health, content and visibility. Keyword research maps what your customers type into Google and how often, so you know which pages to create or improve. The two work together, and an audit often shows where keyword research is missing. See everything included in our SEO services.

An SEO audit is a structured review of how well your website performs in search engines and why. We check technical health, such as crawling, indexing and page speed, along with content, internal links and how you compare with competitors. The result is a prioritised list of fixes tied to your business goals, not a generic score.

The first 30-minute review is free and comes with no commitment. We look at your key pages, likely blockers and your goals, and tell you what we'd prioritise. A full SEO audit, with a complete crawl, keyword and competitor research and a documented report, is a separate piece of work that we quote for in advance.

It depends mainly on the size and complexity of the site. A small brochure site with a few dozen pages takes far less work than an online shop with thousands of product URLs or a site in several languages. After the free review you get a fixed price and a clear scope, so there are no surprises later.

A free online SEO checker runs a list of automated technical tests and gives you a score. That's useful for spotting obvious issues, but it can't tell which warnings matter. An audit interprets the findings in context, connects them to your content, competitors and goals, and turns them into a clear order of work.

We can start with your public pages. For a full audit we ask for access to Google Search Console, and ideally Google Analytics, so we can confirm which pages are indexed, which searches bring clicks and where traffic has dropped. Read-only access is enough, and we agree permissions with you first.

Yes. We can make the technical and content improvements ourselves, or hand your team or developer a clear task list with the affected URLs. Either way, scope and price for the implementation are agreed before any work starts, and we check the fixes once they're live.

A full SEO audit includes a complete crawl of the site, a review of your Search Console data, keyword and competitor research, and a written report in which every issue lists the affected URLs and a priority. We present the findings on a call and recommend an order of work. The price is fixed in advance, and implementation is quoted separately. Book a free review to get started.

The free first review is a 30-minute call that shows where you stand and any obvious blockers. A full SEO audit takes longer, because it includes a crawl, deeper research and a written report. The timeline depends on the size of the site and the scope, and it is set out in the proposal alongside the price.

Very little. For the first review, just your website address, what you sell and which enquiries you would like more of. For a full audit, it helps to list your main competitors, any pages you feel are underperforming and recent changes such as a redesign, a migration or a new CMS. That context helps us find causes faster than the data alone.

The SEO audit focuses on Google search. Google says there are no extra requirements for appearing in AI Overviews beyond SEO fundamentals, so a technically sound site with clear content helps there too. Whether ChatGPT and other assistants actually mention your business needs a separate check. Start with our free AI visibility check.

Let's get startedLet's get started

Ready to grow?

Let's talk about your project.

Trusted by 110+ businesses to grow online.

  • Mercer Consulting, Co.
  • Mercer Consulting, Co.