Question 1

What does a branding agency actually deliver?

Accepted Answer

Usually a brand strategy and a visual identity: logo system, colour palette, typography, imagery direction and layout rules, documented in brand guidelines. Depending on scope we also cover positioning, tone of voice and real applications such as your website, pitch deck and social templates, so the identity works day to day rather than only in the launch presentation.

Question 2

Is branding the same as logo design?

Accepted Answer

No. A logo is one recognisable asset. Branding covers the wider system: what the business stands for, how it speaks and how the visual identity behaves on every touchpoint. A strong logo inside a weak system still leaves your website, proposals and ads looking inconsistent, which is why we usually design the two together.

Question 3

Do you offer logo design services on their own?

Accepted Answer

Sometimes. A standalone logo project makes sense when your colours, typography and visual rules already work and only the mark needs replacing. If those are missing too, a new logo on its own rarely fixes the problem, so we'll tell you honestly whether a logo-only brief or a fuller brand identity project is the better spend.

Question 4

Can you keep our existing logo and improve the rest?

Accepted Answer

Yes. A rebrand doesn't have to mean starting from scratch. If your logo has real recognition, we can refine it and build a clearer system of typography, colour, layout, imagery and messaging around it. That protects the equity you've built with customers while fixing the inconsistency that made you consider a rebrand.

Question 5

What are brand guidelines?

Accepted Answer

Brand guidelines, sometimes called a brand book, explain how your identity should be used. They typically cover logo versions, clear space, colours, typography, imagery, layout and tone of voice, with examples of what to do and what to avoid. We write them for everyday use, so your marketing team, sales staff and outside suppliers can get it right without asking every time.

Question 6

What makes a good logo?

Accepted Answer

A good logo is simple enough to recognise at a glance, works at both large and tiny sizes and still holds up in a single colour. It should suit the character of your business and stand apart from competitors rather than follow a trend. That is why our logo design service delivers a family of primary logo, compact version and symbol, so it works everywhere from a shop sign to a favicon.

Question 7

What's the difference between a branding agency and a graphic designer?

Accepted Answer

A graphic designer usually produces individual pieces, such as a logo or a brochure. A branding agency starts earlier: it defines what your business stands for and who it is for, then builds a complete brand identity around that, with logo, colours, typography, tone of voice and guidelines. As a web design agency we also make sure the identity works on your website from day one.

Question 8

How long does a brand identity project take?

Accepted Answer

A focused brand identity project typically runs four to six weeks. The timeline depends on how much research is needed, how many people sign off, the number of applications we design and how quickly feedback comes back. A larger rebrand with naming or several sub-brands takes longer, and we set out the schedule in the proposal.

Question 9

How many logo concepts will we see?

Accepted Answer

We present a small number of well-developed directions, each with a clear rationale, rather than a wall of unrelated logo options. That keeps the decision about strategy, not personal taste. Once you choose a direction, we refine it together until the logo, colours and typography work as one identity.

Question 10

Do you test the identity in real use?

Accepted Answer

Yes. Before sign-off we apply the identity to things you actually use, such as web pages, sales decks, social formats, proposals or signage mock-ups. That shows whether the logo reads at small sizes, whether the colours hold up on screen and in print, and whether the system works outside a presentation slide.

Question 11

Can we trademark our new logo in the UK?

Accepted Answer

Often, yes, but trademark clearance is legal work. During design we run practical checks for obvious clashes. Before you register with the UK Intellectual Property Office, the final name and mark should be searched and reviewed by a qualified trade mark attorney, especially if you plan to trade in other countries too.

Question 12

When is it time to rebrand?

Accepted Answer

It is time to rebrand when your business has changed but your identity hasn't. Typical signs are a new offer, audience or price point, a company that has outgrown its first look, or teams improvising their own versions of the logo. Simply being tired of the logo is rarely reason enough. A rebrand is also a natural moment to plan a new website design.

Question 13

Which logo files will we receive?

Accepted Answer

You receive the agreed vector and raster formats (typically SVG, PDF and PNG) for every approved logo version, plus colour values in HEX, RGB and CMYK, the brand guidelines and any templates included in the scope. You own the final approved assets. Font and image licences are listed separately, so you know exactly what you can use where.

Question 14

Can our own team use the brand guidelines?

Accepted Answer

That's the whole point. Guidelines should make everyday decisions quicker for designers, marketers and sales staff. We structure them around real situations, such as a new slide, a social post or an event banner, so your internal team and outside suppliers can work from the same rules without calling us each time.

Question 15

Can branding and website design be done together?

Accepted Answer

Yes, and it's often the most efficient route when both need work. We settle the identity decisions first, then apply them to the website, so the site expresses the brand instead of becoming the place where brand rules get invented on the fly. One team also means one timeline and fewer handovers.

Question 16

How much does branding cost in the UK?

Accepted Answer

It depends on whether you need a focused visual identity or a broader project with brand strategy, messaging and many applications. We don't publish a fixed price because scope varies so much. Instead we review your current brand in a short call and send a proposal that reflects what actually needs to change, so you're not paying for work you don't need.

Question 17

Are font and image licences included?

Accepted Answer

Which logo files will we receive?

Can our own team use the brand guidelines?

Can branding and website design be done together?

How much does branding cost in the UK?

Are font and image licences included?

Font and image licences are priced separately from the design work, because the cost depends on which typefaces and images are chosen and how many people, websites and channels will use them. Some fonts are free to use, such as many on Google Fonts; others are licensed per user, per website or by traffic. We confirm the licences you need before the project starts, so you know exactly what you own after handover.

A brand identity people remember.
Wherever you show up.

A little instinct. A lot of intention.

Good design has a direction.

Make it mean something. Then make it unmistakable.

More than a clever logo.

Your know-how. Our design craft.

Same business. A completely different impression.

Space for life.

A clear signature

A recognisable palette

A voice of your own

From “who are we?” to “that's us.”

Find your starting point

Ready for the real world.

The best reason to rebrand is change, not boredom

A new business needs a credible first identity

The business has outgrown its old look

Every team makes its own version

Do you need a full rebrand, or just tighter brand guidelines?

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Carry the brand through the whole customer journey

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Yours. Everywhere.

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Build the identity

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Branding, logo design and brand identity

A brand identity people remember.Wherever you show up.