B2B lead generation agency that feels personal

AI does the research: it gathers signals, summarises what each company is up to and suggests angles. A person then decides what's worth saying and writes the message. We never send AI text straight out, which is why our outreach doesn't read like everything else in your buyers' inboxes.

Contact and company data from Apollo, LinkedIn Sales Navigator and Companies House, combined with signals such as job ads, funding rounds, new appointments, website technology, reviews and LinkedIn activity. Clay helps us pull it together for each account, so every message starts from something real.

Both, working together. Many buyers notice you on LinkedIn first and reply by email, or the other way round. A typical sequence combines a profile visit, a connection request, a few emails and a LinkedIn message, spread over a few weeks.

A person, never a bot. We handle the replies, answer questions about your offer and book the meeting straight into your calendar. Hot leads are passed to you immediately, together with the full conversation so far, so you know exactly what the prospect has asked and why they agreed to talk.

When it helps. A short call after an email or LinkedIn message often works well for higher deal values. We agree it with you first, screen numbers against the TPS and CTPS, and always call with a clear reason rather than reading a script down a list.

An hour or two at the start to walk us through your customers and offer, someone who can take the meetings we book, and quick feedback on the first meetings so we can sharpen the targeting. We handle everything else.

They're not lost. Anyone who says “not right now” is logged in your CRM with the reason and a follow-up date. We come back when the timing is better, usually with something new to talk about, such as a recent hire or a change in their market.

Yes, if done properly. Under PECR you can email marketing to corporate subscribers, such as limited companies and LLPs, without prior consent, but sole traders and most partnerships need to have opted in. Under UK GDPR we document a legitimate interests basis, identify ourselves clearly, keep the message relevant to the recipient's role and make opting out easy.

Not if it's set up properly. We send from separate domains that are warmed up and configured with SPF, DKIM and DMARC, keep daily volumes low and verify every address before it goes into a sequence. Sending fewer, better messages is also what keeps your deliverability high over time.

Yes. We keep activity at human levels, use tools that respect LinkedIn's limits and write every message individually rather than blasting templates. Your profile is part of your brand and your reputation with buyers, so we treat it that way and never risk it for short-term volume.

It depends on your market, volumes and how many channels we run. Most often it's a fixed monthly fee for setup and delivery, sometimes combined with a fee per booked meeting. We don't publish a price list because scope varies a lot; you'll get a fixed proposal after the first call.

The first sequences usually go out within two to three weeks, once targeting, lists and sending domains are ready. The first meetings typically follow within a month. Results then build as we learn which angles and signals work best in your market.

That depends on your market size, offer and deal value, so we won't promise a number before we've looked at it. Use the calculator above to see what a meeting is worth to you, and we'll give you a realistic estimate on the first call.

It's often the quicker and cheaper way to get meetings. You get a team, data and tools from day one, without months of recruitment. Many of our clients use us to fill the calendar so their own salespeople can focus on closing.

In practice, yes: outsourced lead generation gives you a team that finds, contacts and books meetings for you without recruiting. The difference from hiring a single sales consultant is that you get data, tools and several people's experience from day one.

B2B companies with a clear offer and a deal value that makes a meeting worth having: consultancies, SaaS and tech, industrial suppliers, logistics, finance and professional services. If your buyers are on LinkedIn and read email at work, it usually works.

Yes. We run outreach in English for the UK, as well as in Swedish and Norwegian. For each market we adapt the messages, data sources and rules, so UK campaigns follow PECR and UK GDPR and use UK sources such as Companies House.