33 meetings and 6 new clients for Rincon Law

Before a single email was written, we defined two things. The company persona describes which companies are most likely to need Rincon Law right now: their size, their industry, and the situations that create a need for visas. The buyer persona describes the people inside those companies who actually make the decision, what they are responsible for and what keeps them up at night.

Together they decide everything else: who ends up on the list, which angle we use and what the first sentence of every email says.

We built the target lists ourselves instead of buying them, verified every address and added signals that show when a company is likely to need help: new roles, international hiring and expansion. AI did the research on each company; a person decided what was worth saying.

Each campaign ran as a short sequence of three emails, where every follow-up added something new instead of just “bumping” the thread. We tested different subject lines and openings against each other and kept what got answers. Everything was sent from separate, warmed-up domains with correct authentication, so that the emails landed in the inbox and Rincon Law's own domain was never put at risk.

When someone replied, we followed up quickly and booked the meeting straight into the lawyers' calendar.

A law firm's time is its most valuable resource. Instead of waiting for referrals or spending hours on prospecting, Rincon Law's lawyers got a steady flow of meetings with companies that had already shown interest, and could spend their time on what they do best: advising clients.

Six new clients from one channel in six months is not a one-off. It is a repeatable system that can be scaled up, pointed at new segments and refined with every reply.