Aria Studio is a conscious movement studio in Modelia, Bogotá, offering Pilates Reformer, Pilates Mat, Yoga, Barre, Aria Flow and mindfulness. We created the full brand identity and designed and built the website with local SEO. Two months after launch the studio ranked second on Google for “pilates modelia”, passed 360 unique visitors in its second month and averages 33 enquiries a month.
A new studio has to look trustworthy before anyone has tried a class. We built the brand and the website together, so the logo, colours and type that greet people at the door also guide them online, from the first visit to booking a trial class.
Aria Studio opened in Modelia, Bogotá, with two rooms for Pilates Reformer, Pilates Mat, Yoga, Barre, Aria Flow and a free guided meditation every Sunday. The studio needed a name to stand behind, a visual identity and a website that could fill classes from the first month.
We presented five logo concepts, each a different take on movement and calm: Fluidity, Harmony, Continuity, Breath and Elevation. The chosen symbol fuses the letter A with an abstract human figure. The straight lines stand for stability, a sage arc inside evokes breath and flowing movement, and a terracotta circle forms the head.
Around the symbol we built a full system: a palette led by terracotta, sage and sand with charcoal, gold and cream as support, Cormorant Garamond for headings and Jost Light for text, and horizontal, vertical and icon-only logo versions in colour and monochrome. An identity manual sets the rules for spacing, minimum sizes, backgrounds and everyday applications such as business cards, social profiles and tote bags.
The website carries the identity into every section. Arch shapes, echoing the curve in the logo and the arched mirrors in the studio, frame the photos, while the warm palette and light serif headings keep the pace calm. The studio itself, from the façade on the street to the reformer room, shows the same atmosphere the site promises.
The page leads from the six practices to a live schedule pulled from the studio’s booking system, then to Individual, Duo and Trio plans with launch prices. WhatsApp buttons follow the visitor down the page, and the Sunday meditation, address and map are one scroll away.
People look for a pilates studio close to home or work. Besides the main page for Modelia, we built landing pages for nearby areas such as Hayuelos, La Felicidad, western Bogotá and Ciudad Salitre, each with its own angle, and added structured data that describes Aria Studio as a local business with address, hours and services.
Source: Aria Studio’s Google search position and website statistics after launch.
Aria Studio opened with a brand people recognise and a website that turns searches into conversations. Within two months it ranked second on Google for “pilates modelia”, passed 360 unique visitors in the second month and now brings in an average of 33 enquiries a month through WhatsApp and the site.
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