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Case studyCase study

Mercer Consulting: A Clear Digital Presence for IT and Commerce

Mercer Consulting, Co. connects technology strategy with delivery across IT, e-commerce and digital operations. We designed and built a website that gives this wide-ranging expertise a clear structure: bold typography, focused service content and a direct route from first impression to a conversation.

Services
Website Design
Client
Mercer Consulting, Co.
Mercer Consulting’s dark editorial homepage in a desktop browser alongside the mobile website.

On this page

  • Making complex expertise easy to navigate
  • The brief: connect strategy with execution
  • An editorial identity with room to breathe
  • A service structure built for understanding
  • One experience across screen sizes
  • From interest to a practical next step

Making complex expertise easy to navigate

A consulting website needs to explain more than what a company does. It needs to show how its thinking connects to the work a client needs delivered. For Mercer, we brought positioning, capabilities and approach into one continuous story, with a visual language strong enough to make the firm recognisable.

The brief: connect strategy with execution

Mercer’s work spans platform architecture, digital commerce, integration and the operating models behind them. Presenting every discipline as a separate proposition would obscure the relationship between them.

We structured the site around that connection. Visitors first meet the firm’s focus on IT and e-commerce, then explore the capabilities, ways of working and engagement approach that support it. The content moves from a broad promise to concrete areas of work.

An editorial identity with room to breathe

Oversized type makes the Mercer name the opening statement. Heavy and light weights create contrast, while a dark palette, fine rules and restrained imagery give the layout a consistent rhythm.

The design pairs confident headlines with explanatory copy. Photography adds a human, working context without competing with the message. The same visual language carries through the capability cards, numbered navigation and closing invitation.

Mercer Consulting’s four capability groups presented in a desktop browser mockup.

A service structure built for understanding

We organised the offer into four capability groups: IT strategy and delivery; e-commerce and marketplaces; cloud, data and integration; and organisational and programme leadership.

Expandable service descriptions allow visitors to explore detail without facing every explanation at once. Separate sections explain collaboration, programme cadence and alignment with business outcomes, helping prospective clients understand both the expertise and the way an engagement works.

One experience across screen sizes

The site is built in Nuxt and Vue, with reusable components and structured content for services and engagement information. The expressive desktop composition adapts to a stacked mobile layout while preserving the hierarchy of the message.

Section links provide direct access to the company, capabilities, approach and contact. Motion and expandable content support the reading experience, while the core story remains part of the server-rendered page.

Desktop and mobile views of Mercer Consulting’s company section and expandable service descriptions.

From interest to a practical next step

The closing invitation asks visitors to share their priorities, then opens a Cal.com booking flow for a 15-minute conversation. Email remains available through the navigation and footer.

The delivered result is a coherent website that connects Mercer’s positioning, services and engagement model. It gives the firm a distinctive digital presence and gives prospective clients a clear way to explore its expertise and start a conversation.

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