Case study

How We Landed a €72,000 Film Project for TR Producciones

TR Producciones, a high-end film production house, had the portfolio to compete on an international stage but needed to reach decision-makers in Colombia and Spain. We built a precision-targeted outreach campaign that focused on Marketing Directors and Heads of Communication. By sending 1,200 personalized emails per month and continuously A/B testing our approach, we bypassed gatekeepers and started meaningful conversations. This strategy led directly to a €12,000/month retainer project, totaling €72,000, proving that the right message to the right person is more powerful than any ad.

Services: Lead Generation
Client: TR Producciones

From Cold Email to a €72,000 Film Project

We partnered with TR Producciones to transform their outreach, targeting key decision-makers in Colombia and Spain. Our data-driven email campaigns cut through the noise, securing a €12,000/month project and proving that strategic, personalized communication is the key to landing high-value clients.

Mockup of a professional email from TR Producciones to a potential client, highlighting a personalized message.

Defining the Vision: Beyond Local Reach

Our collaboration began with a deep dive into TR Producciones' ambitions. With a stunning portfolio, they were poised for international growth but needed a strategy to connect with decision-makers in Colombia and Spain. The challenge wasn't their talent, but their access to the right opportunities.

Strategic Targeting: Speaking to Decision-Makers

We moved beyond generic outreach by identifying two key personas: Marketing Directors and Heads of Communication. We developed tailored messaging for each, addressing their specific KPIs and pain points to ensure our emails resonated and felt like a solution, not a sales pitch.

The Campaign Engine: Precision & Personalization

We launched a targeted campaign sending 1,200 emails per month across Colombia and Spain. Through relentless A/B testing of subject lines, messaging, and CTAs, we optimized our approach in real-time. This wasn't about volume; it was about crafting conversations that led to conversions.

The Breakthrough: A €72,000 Deal

The strategy paid off. In the second month, a single, well-crafted email resulted in a six-month, €12,000/month retainer project—a total value of €72,000. This proved that a human-centric, data-informed outreach can unlock significant opportunities without a massive ad spend.

How We Landed a €72,000 Film Project for TR Producciones